Selfe-Made, in twelve weeks.

If you want your Selfe done right, do it with us

Agents are already shopping on behalf of your customers, and most businesses have nothing they can buy. Twelve weeks with us and you are one that they can, running it yourself by Christmas.

Everyone running the same defaults arrives at the same answer.

Getting found is the easy half. Most businesses can be made legible to an agent inside a fortnight and yours probably can too. What takes a quarter is the part after that, which is deciding what your Selfe may say, who it should turn away, what it can agree to without asking, and then watching it do all of it against real customers.

Nobody arrives knowing how to do this. The job is a few months old and there is nowhere it could have been learnt. So for twelve weeks we do it with you, on your catalogue, with your money going through it, and you come out running it.

Your own judgement is the only input your competitors cannot copy. Everything else is a default they have too.

Six weeks building.
Six weeks trading.

Where you stand.

Weeks one to three, 28 September to 18 October. The buyability check run properly and read with somebody, written down as the baseline everything after is measured against. Your plan agreed, and the use cases you want judging on in December.

Built and plugged in.

Weeks four to six, 19 October to 8 November. The catalogue work done, on our side, on your real data. Connected to whatever takes the money and holds the calendar or the stock. Your playbooks written with you. Live before the peak starts.

Live through peak.

Weeks seven to nine, 9 November to 29 November. Real agents, real questions and real money, with somebody beside you the first time it surprises you. A weekly list of what agents asked that you could not answer yet. Black Friday falls in week nine.

Yours to run.

Weeks ten to twelve, 30 November to 21 December. Christmas trading, with the playbook tightened against nine weeks of evidence rather than guesses. Measured against week one. You take the keys knowing what to change next and how to change it.

systems it can sell through
22
checks in the buyability check
21
weeks, then it is yours
12

£3,500 for cohort one.
£5,000 after that.

Cohort one is cheaper because you are giving us something back, which is a named case study with the week one and week twelve numbers in it. That is a trade rather than a discount, and the price goes up for cohort two either way.

Ten places. Four questions.

Every application gets read and answered either way, usually inside a week. There is no call to sit through first.

What you run. How many places, or how big a range, and which systems hold the money and the calendar or the stock. Say whether your Selfe is already running, because most people apply after it is.

What the defaults would get wrong about you. The one we actually read. Some way you sell that a standard playbook would flatten, whether that is a rule about who a place suits, an exception that costs you money every time somebody new gets it wrong, or a thing you always say and have never written down.

What you want judging on in December. Two or three use cases. We agree them in week three and measure them in week twelve, so this is the beginning of that conversation rather than a wish.

Who is in the room from your side. One person who can decide, and whoever else has to agree. Twelve weeks is long enough to settle an argument about what good looks like and short enough that it gets settled.

Before you apply.