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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

Explore Selfe-Made →
Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

How Selfe lets an agent buy from you directly.

You can’t teach an old stack new tricks.

Selfe puts your business on the rails an agent uses to buy. It can find you, reach you at your own address, check the offer and pay on terms you set.

The rails are published standards. An agent needs no account with us to use them.

See whether AI can buy from youThree ways to get started

An agent that wants to buy from you has four problems, not one.

To buy from a business it has never dealt with, an agent must find it, understand the offer, check it and pay.

Websites, listings, checkouts and booking systems were built for people with eyes. They work well for that.

Selfe adds the four rails that make the same transaction work for an agent. Leave one out and the sale stops.

Four rails, and an agent needs every one of them.

Each handles the awkward real transaction, with availability, terms, deposits and a system built for people. Rooms, jackets and appointments use the same rails.

  1. A2A discovery.

    A card at your domain tells a compatible agent how to reach you, authenticate and act within your rules. No bilateral integration.

    See how →

  2. Resource discovery.

    When an agent asks for a capability, it finds you with what you can do and your terms attached.

    See how →

  3. Trust.

    Identity, authority and evidence resolve to signed records against published keys. Strangers transact with checks rather than assumptions.

    See how →

  4. Agentic payments.

    Money carries authority and terms. It settles to your own account against your own reference.

    See how →

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Can an AI agent really complete a sale or booking?

Yes, where your connected systems and rules allow it. Selfe checks live availability and terms, takes authorised payment through your existing provider, and writes the order or booking into the system your team already uses. Anything outside your rules stops before it commits.

Ask us directly