All roads lead to your Echo.
By week four, whatever takes the money, whatever holds the stock and wherever you are listed are all connected. Your Echo gets built out of the systems you run today, and nothing moves anywhere.
Guided connects everything you already run into one Echo, so nothing needs replacing.
Your Echo comes out of what you already own.
Nothing gets written from scratch and nothing gets migrated. Your booking system, your stock, your website, your reviews and your listings all get read, and what comes out is your Echo, which is the structured version of your business that agents work from.
This is the part most people expect to take months. It takes a fortnight of the calendar and almost none of your time, because the bulk of it happens without you. Your job in it is to look at what came out and say where it is wrong.
Which is worth doing slowly, because everything after this runs on it. A fact that is wrong here is wrong in every answer given in your name for the next year.
Answering, by the end of week four.
Four weeks in, an agent can already buy from you on the standard playbooks.
Everything connected.
Whatever takes the money, whatever holds the stock or the calendar, and wherever you are listed.
Your Echo, built.
The structured version agents work from, made out of what you already had rather than a form.
What it got wrong.
Every fact it inferred that you disagree with, put in front of you. An afternoon, and worth all of it.
The standard playbooks live.
The defaults run from here, so an agent can buy while you work out what yours should say.
Keswick Cottages
Fultons Lakes Jewellery Works
Connecting gains a second pair of eyes.
The connection itself is identical on both routes. Your systems get read, your Echo gets built, and none of that needs a person in the room.
What weeks three and four add is somebody going through what your Echo inferred before any of it goes anywhere. The fact it took off a page you forgot was live. The rate it read as current. The thing it never found at all.
What widens is how much of your first month is spent being right rather than being corrected.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
How much of our time does this take?
An hour a week for ten weeks, and some thinking in between that mostly happens while you are doing something else. Nobody is asked to clear a diary.