The penny drops. On purpose, this time.
Ten weeks with your own business on the table, until you can say exactly how an agent finds you, weighs you and pays you. Not the phrase, the mechanics, and what each one of them asks of you.
Guided teaches you agentic commerce properly, not just how to switch AI features on.
The platform behind this page.
How an agent buys
the whole journey, ask to bought, in six beats
You end up able to explain it to your own board.
Most people can say AI. Very few can say what agentic commerce means for their own business on a Tuesday, and that gap is why good decisions about it are so hard to make.
So the hours are spent on your business rather than on the category. How an agent turns up, what it reads first, where it stops, what makes it choose you over the place down the road, and what it needs before it will move somebody's money. Each of those on your own systems, with your own numbers.
What you are left with is not an opinion about AI. It is a working model of how your business gets bought from, which is the thing you need in order to argue with anybody about it, including us.
Five things you can answer afterwards.
About your own business and against your own competitors, rather than in general.
Where an agent finds you.
Which surfaces put you forward, which never see you at all, and what decides which is which.
What it reads first.
The order it goes in, what it takes from each thing, and the point where it gives up.
Why it picks somebody else.
The reason, on your own questions and against your own competitors, rather than in general.
What it needs before it pays.
The four things that have to be true for money to move, and which of them you are missing.
What any of it is worth.
Which of these changes your numbers and which is merely interesting. That difference is the value.
Derwentwater Launch Company
Cranstons Cumbrian Food Hall
What you already know gains its other half.
You know your own trade better than anybody who could be hired to explain it back to you. What you have had no way of knowing is how that trade is read, weighed and bought from by something that has never seen it.
The ten weeks add that half, on your own business rather than in the abstract, until the two of them are one working model.
What widens is the number of decisions about all this you can make on your own, including the ones about us.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
How much of our time does this take?
An hour a week for ten weeks, and some thinking in between that mostly happens while you are doing something else. Nobody is asked to clear a diary.