What you say. What's asked for. What's said about you.
What you've said about your business, what people are actually asking AI agents for, and what other people say about you: three different things, and they rarely all agree. The gap between them is where an agent stops being able to recommend you.
Selfe checks what you say about yourself against what people are actually asking AI agents for.
What's asked for, and what you've said
Purple is what you've said about your business. Green is what people are actually asking AI agents for. Where the green shows through on its own is a question nothing of yours currently answers; even a plain no closes it.
Purple is what you say and green is what agents want. The hollow ring is a need they keep bringing that nothing of yours reaches: self catering, asked twenty-two times, never answered.
Three versions of you, and they don't always agree.
Your own site says one thing. It's true, but it's written the way you'd say it, not the way somebody asks for it.
What people ask an AI agent for is a second version: the actual words, the actual need. "Self catering", not "a place with a kitchen". If nothing of yours uses that word, an agent has nothing to match it to, even when the answer is yes.
And what other people say about you (a review, a mention, a directory listing) is a third version again, sometimes more accurate than your own copy, sometimes just wrong.
Your Selfe holds all three side by side, and the gaps between them are the actual work.
What you get.
Three sources, read continuously, and the gaps between them turned into something you can actually close.
What you've said.
Your own site and your Echo, read as a single record of your own claims.
What's actually being asked for.
Real questions put to AI agents, not keywords you would guess at: the words people actually use.
What's said about you elsewhere.
Reviews, mentions, third-party listings: corroboration your own word can't provide on its own.
Where the three don't line up.
The gap an agent can't get past on its own, and the thing worth answering first.
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Viridian Gallery
It runs in the background, continuously.
Every question an AI agent has actually asked about your kind of business is a fact worth checking against, not because you have to answer everyone, but because you should know when the answer is no, and say so.
Even a no closes the gap. "Not self catering" is a claim an agent can use just as well as a yes. It is the silence that costs you, not the answer.
And when a review or a directory says something your own site doesn't, that is checked too, not ignored. It is another source, weighed the way an agent would weigh it.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What is a Selfe?
Your business's own AI agent, adapting you to the new world of agentic commerce. It knows what you sell, answers for you when AI comes asking, and can take the sale on your terms. Every business that connects gets one, and it runs on the systems you already have.
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