Introduce your business to an agent.
It takes two to transact.
Your Selfe gives a compatible agent a known, authenticated way to make a request. It publishes the actions and terms you allow, with no one-off integration.
Selfe lets your business and the agent it's talking to identify each other properly before anything is agreed.
A front door for AI agents, with rules on it
An agent card at your domain gives a compatible agent your address, authentication and permitted actions. It reads the card, calls the address and gets a bounded answer.
Your address, authentication and permitted actions, published at your own domain. A compatible agent reads it before it calls.
A known address for an unknown agent.
An outside agent does not arrange an account or wait for your team. It needs to check the terms, make a request and move on. If it cannot, it chooses somebody it can.
Selfe gives every compatible agent the same bounded route in. It verifies the caller, exposes only the actions you permit and answers from your current terms.
Your team does not approve every new connection. The rule is published once and applies whenever an agent arrives.
What an agent needs before it asks.
An agent card.
Your business, address and permitted actions, in a standard place.
A signed identity.
Proof that the Selfe answering is yours.
Tools it can call.
Only actions you allow are exposed.
Your terms, up front.
Limits and information requirements before it asks.
No integration to write.
A standard route, not a supplier project.
Agents you have never met.
The same route works without a prior account or conversation.
Choose what suits you
Start as you're meant to go on.
Derwentwater Launch Company
Cranstons Cumbrian Food Hall
A second front door, without changing the first.
Selfe adds an agent card and governed endpoints to your domain. Your human site and the systems behind it stay as they are.
Agents get a structured route; people get the website they already know. You add reach without running a second sales channel.
From the Insights feed
Worth reading next
The latest on how AI agents actually work, written as it happens.
The request behind your booking button is what matters.
A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step.
Learn more
Someone asks for a dog-friendly stay in October. What happens next?
A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for.
Learn more
How much does an agent need to know before it can buy?
Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three.
Learn more
Do we need to build our own AI agent?
No. Your Selfe is the business-side agent: it publishes your identity, permitted actions and terms. You set its boundaries; Selfe maintains the protocols.
Ask us directly