Live and learn. In that order.
Your Selfe starts answering real questions and taking real sales, and the two sessions go on the answers you disagreed with, working out whether the fault was your Selfe's or the rule's.
Guided puts your Selfe live on real questions early, so you're learning from real sales, not a rehearsal.
The platform behind this page.
You find out what you actually meant.
A playbook written on a Tuesday and a playbook in use are two different things. Somebody asks something nobody anticipated. Two of your rules turn out to disagree with each other. A sale completes, you look at the price it went at, and you think, not quite.
That is what weeks seven and eight are for. Real agents, real questions and real money, while there is still a session every week to take the odd ones to.
Almost every adjustment made in those two is to the playbook rather than to the platform, which tells you something useful about where the difficulty in all this actually lives.
What two weeks of live running turns up.
Two weeks of it actually running, which is where a playbook meets what people ask.
Sales that completed.
Real ones, agents buying into your own system, at the prices your own playbook set.
The ones that did not.
Where an agent went elsewhere and what it was after. Quietly the most useful list here.
A playbook argued with.
Every rule that turned out to mean something else, found while somebody is still there.
A feel for the wobbles.
What it looks like when your Selfe stops and asks you something, and how often that is.
Running it gains a witness.
Your Selfe would answer, quote and sell across those two weeks on either route. What it would not do is tell you which of its own answers you ought to have been unhappy with.
What weeks seven and eight add is somebody who has watched a hundred of these looking at the same fortnight you are, and pointing at the three that matter.
What widens is how quickly a rule that reads well and works badly gets found.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
How much of our time does this take?
An hour a week for ten weeks, and some thinking in between that mostly happens while you are doing something else. Nobody is asked to clear a diary.