Five jobs decide the sale. Selfe does all five.
Selfe is the platform a business runs to be found, understood, trusted and paid by AI agents. It turns your pages and your systems into facts an agent can act on, then takes the sale on your terms.
Nothing migrated, nothing retyped, and nothing new for anybody to learn.
One sale, from the asking to the money.
Somebody wants something particular. Their assistant goes and asks, and your name comes back with a reason attached to it. What you claim holds up when it gets checked. The money moves into whatever you use to take it today. And the same thing happens next week without anybody setting it up again.
Five things, in that order, each one standing on the one before it. Take any of them out and the rest stop paying: found without trusted gets skipped at the last moment, and trusted without paid gets abandoned at the checkout.
Most businesses have none of the five. The ones that have all five are the ones agents go back to.
Five jobs, and each one has to hold.
An agent that cannot get past one of them goes to whoever got all five right, and it does not stop to say which one it was.
Found.
You come up when somebody asks for what you do, rather than only when they already know your name. Your Echo publishes who you suit — and, unusually, who you do not.
See how →Fit.
Everything about what you sell held as a fact of its own, so a question gets an answer instead of a paragraph that mentions it somewhere. One number tells you how close that is.
See how →Trusted.
Your own word counts, and it counts for less than an inspector's. Every claim carries who is behind it, so an agent can check rather than take your word for it.
See how →Paid.
The sale completes on your terms, through the provider you already use, into the system your staff already read on a Friday. Nothing to rekey.
See how →Minded.
It settles almost everything alone and writes down what it did. The handful it will not guess at come to you, and one answer puts it back to work.
See how →
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What is a Selfe?
Your business's own AI agent, adapting you to the new world of agentic commerce. It knows what you sell, answers for you when AI comes asking, and can take the sale on your terms. Every business that connects gets one, and it runs on the systems you already have.
Ask us directly