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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

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HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

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Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

The platform that gets your business bought by AI.

All good things come in fives.

Selfe gets a business found, understood, trusted and paid by AI agents. It turns your pages and systems into facts they can act on, then completes the sale on your terms.

Nothing migrated, nothing retyped. It connects to the systems you already run and keeps the answer current as they change.

See whether AI can buy from youThree ways to get started

One sale, from the asking to the money.

Someone asks for something particular. An agent finds the business that fits, checks its claims and completes the sale in the system it already runs. The same route works next time.

Five jobs make that possible. Remove one and the sale stops: found but untrusted gets skipped at the last moment, while trusted but unpaid stalls at checkout.

Businesses that hold all five are businesses AI agents can return to.

Five jobs, and each one has to hold.

An agent that stalls at any stage goes to a business that covers the full route.

  1. Found.

    You come up when somebody asks for what you do, rather than only when they already know your name. Your Echo publishes who you suit, including, unusually, who you do not.

    See how →

  2. Fit.

    Everything about what you sell held as a fact of its own, so a question gets an answer instead of a paragraph that mentions it somewhere. One number tells you how close that is.

    See how →

  3. Trusted.

    Your own word counts, and it counts for less than an inspector's. Every claim carries who is behind it, so an agent can check rather than take your word for it.

    See how →

  4. Paid.

    The sale completes on your terms, through the provider you already use, into the system your staff already read on a Friday. Nothing to rekey.

    See how →

  5. Minded.

    It settles almost everything alone and writes down what it did. The handful it will not guess at come to you, and one answer puts it back to work.

    See how →

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Is Selfe software or a service?

It is a product with an implementation layer. Most businesses use the standard Self or Assisted routes. Selfe-Made adds twelve weeks in a cohort of ten when the business has rules, teams or exceptions that should not be forced into a default. It is implementation of the same platform, with a date on the end of it, rather than something open-ended.

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