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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

Explore Selfe-Made →
Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

Say it. Then back it up.

All mouth and a lot of trousers.

AI agents can directly check the claims that decide whether they mention you or recommend you.

Selfe makes the evidence part of the answer, and holds back what you would not stand behind.

See whether AI can buy from youJoin the next cohort

Your own word, and everybody else's

See who stands behind each claim and how much that backing is worth. Your word is self-attested; an inspector or destination body verifies it; two independent sources corroborate it.

Three sources support what is said about you. Your site carries the most claims, but independent sources give an agent stronger evidence.

The proof is usually already there.

Every business calls itself welcoming, high quality or good value. Those claims cost nothing to make, so an AI agent needs a reason to believe yours.

The inspection date, accreditation, product certification, recent photograph and independent review often already exist. They just are not connected to the claims they support.

Selfe makes those connections and flags anything still unsupported. You decide whether to prove it or stop saying it.

What you get.

Every claim published in your name, with evidence and a status an AI agent can check.

Verified share.

How much of your record is independently backed, and what still waits on evidence.

Sources.

Who supports each claim, when they said it and whether they are independent.

Credentials.

Ratings, accreditations and licences in a form an AI agent can verify.

Endorsed.

The destination bodies, inspectors and recognised schemes that put their name behind yours.

Disputed and unreviewed.

Contested or unchecked claims held back until you decide what happens next.

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Your reputation should arrive with the claim.

An accreditation in your footer or a review on another site cannot help if the AI agent making the choice never sees it.

Selfe sends the claim and its proof together. The reputation you have already earned becomes part of the recommendation, without another badge, review campaign or content project.

How accurate is Selfe?

Selfe does not present every claim as certain. Each important fact carries its source, freshness and confidence. When sources disagree or evidence is missing, it shows the gap and follows your rule. It can use the best-supported answer, hold it back or ask you.

Ask us directly