A place for everything. An answer for every place.
Every answer you already have becomes findable on its own, without rewriting a word of it. A person still reads the page the way they always did, and AI can take the one fact it came for.
Selfe turns your own pages into facts an agent can find and read directly.
One page of yours, and what came off it
A sentence you wrote, and the fact an agent can act on, standing beside each other with the page it was read from and how sure of it your Selfe is. The page is not touched, and it is not meant to be.
Your own words on the left, and the one fact that came off them on the right. It carries the page it was read from, when, and how sure of it your Selfe is, so nothing is left unsourced.
You already have the answers.
They are just buried.
The dog policy is in a paragraph on the third page. What the fabric is made of sits in a photo caption. The cancellation terms are in an email nobody can search. All of it true, and all of it findable by a person willing to look.
Your Selfe goes through what you have already published and lifts each fact out on its own, attached to the thing it describes.
The paragraph stays where it is and reads the same. The fact inside it becomes something that can be asked for directly.
Which turns a page a person can read into a fact anybody can be handed.
What you get.
Everything you have already published, read once and broken into facts an agent can use one at a time.
A read of everything.
Pages, captions, menus, house rules and the terms buried in your emails.
Each fact with its page.
Every one pointing back at the sentence it came from, so anything odd can be traced.
Where two pages disagree.
The returns window that says one thing on the product page and another in the confirmation.
Your pages left alone.
Nothing rewritten and nothing to sign off. A fact comes out of a sentence without touching it.
Keswick Alhambra
Fultons Lakes Jewellery Works
Everything you have already published starts working twice.
Your Selfe adds structure underneath what you have written, taking each fact out of the paragraph it lives in and giving it an existence of its own.
The page itself is untouched. It reads the same to a person and it ranks the same as it did yesterday.
And anything you have ever published becomes usable by an agent one sentence at a time.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What is a Selfe?
Your business's own AI agent, adapting you to the new world of agentic commerce. It knows what you sell, answers for you when AI comes asking, and can take the sale on your terms. Every business that connects gets one, and it runs on the systems you already have.
Ask us directly