Plug and play nicely with others.
Your Selfe gives you a connector that ChatGPT and Claude can add, so what is left this weekend and what it costs today get answered out of the system you actually run on, without anybody leaving to go and check.
Selfe connects to the tools agents already use, so you turn up wherever they're asking.
Asked and booked without leaving the chat
Three nights in October and the dog is coming, in the words somebody would use to a person. Your room comes back with the dates checked and your price, and book it means booked.
Somebody asks the assistant they were already talking to, in the words they would use to a person: three nights in October, and the dog is coming. No form, no site.
Your best facts are the ones that keep changing.
What is left for Saturday. What it costs this week. Whether the last one in a 12 went this morning. Those are the answers that settle a sale, they live in a booking engine or a stock system, and no page has ever caught up with them.
MCP is how an agent asks a system instead of reading about it, and it is what ChatGPT and Claude use to reach a business that wants to answer for itself. Your Selfe publishes the connector, somebody adds it in a couple of taps, and the question comes to you.
Which puts today's answer inside the app where the asking happens. Not a description of your business gathered up from wherever, but your systems, replying, to somebody already halfway to buying.
What the connector gives you.
The assistants people already use can call your systems directly, once there is something for them to call.
Switch it on, and you are in.
Your Selfe publishes the connector in the shape those apps already know how to call.
Live, out of your own systems.
It already speaks the booking engines and commerce platforms, so an agent gets today's answer.
Your facts, not a summary.
Everything an agent is given carries a source, so what gets said about you is what you say.
You set what it may do.
Permission by permission, down to the action. Whatever you have not allowed is not there to ask for.
The same door takes the order.
An agent that can read your system can buy from it, without anybody leaving the app.
Adventure Patch
Keswick Cottages
You get to answer for yourself, in there.
An agent that can ask you gets today's price and this afternoon's availability. An agent that cannot ask you gets a summary of a summary, six weeks old, and has to decide whether to risk it.
That difference decides sales, and it is entirely within your gift. The question arrives, your Selfe answers with what is true, and nothing about the reply had to be guessed at.
And you are early. The businesses that can answer for themselves inside these apps make a short list at the moment, and it is an advantage with a shelf life.
From the Insights feed
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The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What is a Selfe?
Your business's own AI agent, adapting you to the new world of agentic commerce. It knows what you sell, answers for you when AI comes asking, and can take the sale on your terms. Every business that connects gets one, and it runs on the systems you already have.
Ask us directly