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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

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HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

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Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

Turn up where they ask.

Plug and play nicely with others.

Your Selfe publishes a connector for ChatGPT and Claude, so they get today's availability and price from the system you run.

You decide what they may ask and whether they can buy.

See whether AI can buy from youJoin the next cohort

Asked and booked without leaving the chat

Three nights in October, with a dog. The answer comes back with live dates and price, and book means booked.

Somebody asks the assistant they were already talking to, in the words they would use to a person: three nights in October, and the dog is coming. No form, no site.

Your best facts are the ones that keep changing.

The answers that settle a sale keep changing. Saturday availability, this week's price, the last size 12. They live in a booking or stock system, not a page.

MCP lets an agent ask the system rather than read about it. Selfe publishes the connector; someone adds it, and the question comes to you.

The app gets today's answer from your system, not a stale summary. The customer is already in the place where the decision is being made.

What the connector gives you.

The assistants people already use can call your systems directly, once there is something for them to call.

Switch it on, and you are in.

Your Selfe publishes the connector in the shape those apps already know how to call.

Live, out of your own systems.

It already speaks the booking engines and commerce platforms, so an agent gets today's answer.

Your facts, not a summary.

Everything an agent is given carries a source, so what gets said about you is what you say.

You set what it may do.

Permission by permission, down to the action. Whatever you have not allowed is not there to ask for.

The same door takes the order.

An agent that can read your system can buy from it, without anybody leaving the app.

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

You get to answer for yourself, in there.

An agent that can ask gets today's price and availability. Without direct access, it gets a stale summary and must decide whether to risk it.

Selfe brings the question to your system and answers from what is true, not what was guessed.

Businesses that can answer inside the apps will make the short list first. This advantage will not last.

Do we need to understand MCP to use a connector?

No. MCP is one way an assistant discovers and calls a tool; maintaining that connection is Selfe's job. You decide which facts and actions are available. The connector turns those decisions into something the assistant can use without exposing the systems behind it.

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