Straight from the horse's mouth.
An agent that goes looking for your product finds your account of it first, and can buy it from you on the spot rather than from whoever copied it last and never came back to check.
Selfe connects your products to the AI agents people increasingly use to choose and buy.
Cranstons Cumbrian Food Hall
Fultons Lakes Jewellery Works
You wrote it once.
Forty other people rewrote it.
Your products are described in a dozen places you have no say over. A stockist still calling the blue one teal. A marketplace entry somebody typed in a hurry. A review site working from a press release. A campaign page you forgot was up.
Every one of those is a version of you, and an agent takes whichever it can reach and check.
So it quotes a price you stopped charging two years ago, promises a colour you never made, or sends somebody to a stockist who dropped you last spring. All of it in your name, and you are the last to find out.
One account of it, written by you.
Everybody who resells you also describes you, and an agent has to choose which description to believe.
The definitive record.
Your account of every product you make, at your own address, signed and dated.
Everywhere you are repeated.
Stockists, marketplaces and the places you never signed up to, with what each is saying.
Corrections that arrive first.
Change a fact once and yours is the version carrying today's date.
What has drifted.
A discontinued line still being offered, a size chart from the old supplier, found and put in front of you.
Bought from you, not from a copy.
Your own checkout at the end of your own description, so an agent that believed you can pay you.
An agent looking for the work, not for you
It asks for something that can do a job and a list comes back with yours on it, carrying what you can do and your terms already attached. It did not have to have heard of your name first.
It searched for something that could do the job, not for you by name. Thirty-eight resources answer it, and one is yours, which is how you get found by an agent that never heard of you.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
You get to know who bought it.
Sell through somebody else's shopfront and the sale is yours while the customer is theirs. An order number, a payout at the end of the month, and nothing you can do anything with next spring.
An agent that reaches your Selfe buys from you instead. Same person, same jumper, at your price and on your terms, and afterwards you know their name.
The margin is one order. The name is the next five.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What happens where a stockist describes it differently?
Yours is the account with something behind it. Your Selfe issues what you say about your own product with the source attached, so an agent checking a claim finds it standing on your record rather than on somebody's retyped version. It does not take a stockist's listing down, and it does not need to.