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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

Explore Selfe-Made →
Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

Built for own-brand sellers.

Straight from the maker's mouth.

When an agent looks for your product, it finds the account you stand behind and can buy from you, rather than a copy nobody has checked.

Selfe makes that record current and checkable at your own address, then puts your checkout at the end of it.

See whether AI can buy from youThree ways to get started

You wrote it once.
Forty other people rewrote it.

Your products are described in a dozen places you do not control. A stockist still calling the blue one teal. A marketplace entry typed in a hurry. A review site working from a press release. A campaign page you forgot was up.

Every one of those is a version of you, and an agent takes whichever it can reach and check.

So it quotes a price you stopped charging, promises a colour you never made or sends somebody to a stockist who dropped you. All in your name, and you are last to find out.

One account of it, written by you.

Everybody who resells you also describes you, and an agent has to choose which description to believe.

The definitive record.

Your account of every product you make, at your own address, signed and dated.

Everywhere you are repeated.

Stockists, marketplaces and the places you never signed up to, with what each is saying.

Corrections that arrive first.

Change a fact once and yours is the version carrying today's date.

What has drifted.

A discontinued line still being offered, a size chart from the old supplier, found and put in front of you.

Bought from you, not from a copy.

Your own checkout at the end of your description, so an agent that trusts it can pay you.

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Your version, with proof behind it

Your record is at your own address, signed and dated. An agent can check your account before it repeats a stockist's copy.

The agent searches for a capability, not a name. Your Selfe appears among the resources able to handle the request.

You get to know who bought it.

Sell through somebody else's shopfront and the sale is yours while the customer is theirs. You get an order number and payout, with nothing useful next spring.

An agent that reaches your Selfe buys from you, at your price and on your terms. Afterwards, you know who bought it.

The sale is one order. The relationship is the next.

Three easy ways to get started, take your pick.

Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.

  1. Get started
    • Website
    • Booking system
    • Payment details

    from £129/month

    Self

    Simple. Free buyability check first, then sign yourself up, nothing on our side to wait for.

    Get started
  2. Let's talk it through.
    • Multi-site pricing
    • Custom booking rules
    • Payment routing

    from £549/month

    Assisted

    For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.

    Get started
  3. The bootcamp

    Buyable in four weeks. Dialled in over eight.

    WK 1 · Fit

    from £5,000

    Selfe-Made

    Twelve weeks with us, and we do the work while you learn to run it. Ten places a cohort, built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.

    Selfe-Made

What happens when a stockist describes our product differently?

Selfe does not remove a stockist listing. It publishes your dated, sourced record first when an agent checks a claim, so a retyped description does not become the version everybody repeats.