Five surfaces. One record underneath.
You may have arrived looking for one of these by name. They are five different places a sale can now happen, and Selfe answers on all five out of the same record, so what you fix once is fixed everywhere.
Selfe answers on every surface an agent might ask, from one record you keep once.
You do not get to choose which one you are found on.
Somebody asks an assistant. Somebody else reads an AI answer with a citation in it. A third compares in a shopping surface and never opens a website at all. A fourth sends an agent that talks to yours and settles the whole thing in under a second. And all four of them, at some point, read your own pages.
You cannot know in advance which. Nobody can, and anybody selling you one of them as the answer is selling you a quarter of it.
What you can do is answer the same way on all five, out of one record, so what somebody gets does not depend on the door they came through. That is the only part of this you have any control over, and it is the whole of what Selfe does.
Five surfaces, and the same record answering on each.
Nothing on this list is a separate connection or a separate thing to keep current. It is one Selfe, reading one record, turning up where the question got asked.
SEO.
Your own pages, unchanged, read properly. Eleven facts came off one room description, so the page a person reads and the record an agent reads stop being two different things you have to keep in step.
See how →AI Answers.
Named inside the sentence, with a citation an assistant can open: the claim, where it came from, who backs it, and when it was read. Named twice in one conversation, for two different reasons.
See how →MCP Connectors.
Somebody asks inside the assistant they were already using, gets your room with the dates checked and the price, and says book it. Nobody left the conversation.
See how →Direct sales.
The sale completes inside the surface that was comparing you. No page load, nothing redirected, and it lands in your own system with your own reference at your own price.
See how →Agentic sales.
Asked, answered, checked, agreed, paid. Under a second, end to end, with nobody at either end, and a mandate on the record saying exactly what was allowed.
See how →
From the Insights feed
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Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided