Warts and all. On purpose.
The only two that look backwards. What AI says about you today, where an agent trying to buy from you gives up, and which of the things you assumed turn out not to be true.
Guided starts with the honest version of where you actually are, not a polished pitch.
The platform behind this page.
You cannot argue with a starting line.
The first two sessions are measurement, and they are deliberately uncomfortable. Both scans, run properly on your own business, and an hour each going through what came back with somebody who reads these every week.
What comes back is the version of you that exists outside your own head. What AI says when somebody asks about your kind of place. Which of your competitors it puts up alongside you and on what grounds. The point in a purchase where everything stalls.
Most of it is fixable and some of it is a surprise. Either way it is written down and dated, because in week nine the whole thing runs again and the difference between the two is what you have to show for the ten weeks.
What you have by week two.
Week two is a measurement, and week nine runs exactly the same one again.
The sentence AI uses about you.
Word for word, and the pages it was built out of. Usually close, occasionally wrong expensively.
The names that come back instead.
Who gets put forward for the question you would want to own, and what they have that you do not.
The door an agent stopped at.
Of the four an agent tries, the first that did not open. Where the work starts and usually finishes.
A dated baseline.
All of it written down and timestamped, because the difference is what you have to show for ten weeks.
Keswick Cottages
Ye Olde Friars
The free scan gains somebody reading it with you.
Both scans are free and you could run them this afternoon without speaking to anybody at all. Plenty of people do exactly that.
What weeks one and two add is an hour on what came back. Which line is the expensive one, which is cosmetic, and which of the things you had assumed about your own business turns out not to be true.
What widens is that it gets kept and dated, so there is something for week nine to be measured against.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
How much of our time does this take?
An hour a week for ten weeks, and some thinking in between that mostly happens while you are doing something else. Nobody is asked to clear a diary.