Let AI do the buying.
Put your money where your agent is
A customer tells an AI assistant what they want, and the sale completes at your price within the limits they set.
Selfe agrees the terms, takes payment and puts the order where your team expects it.
Asked, answered, checked, agreed, paid
Two systems, five steps and a mandate covering spend, dates and cancellation. Nought point eight seconds, with nobody at either end.
Five steps and a machine at both ends: asked, answered, checked, agreed, paid. Nothing here is a person filling anything in, and no integration was ever written for it.
You get to decide what an agent may agree to.
Autonomous purchase can sound like a loss of control. It is the opposite. A website accepts its published terms and tells you afterwards; an agent needs explicit permission first.
The customer sets what their assistant may spend and on what. You set what Selfe will accept and on which terms. A sale exists only where those rules overlap.
Each side proves its authority before anything happens.
What has to be true before it completes.
A sale between two machines only completes when each of them can check the other.
Permission, with a number on it.
What the customer allowed, up to what, and for how long. Checked before anything is agreed.
Terms agreed, not assumed.
Your cancellation policy, your deposit, your conditions, accepted explicitly. A yes on the record.
Proof going both ways.
Your credentials checkable in a second, and the agent's authority just as fast. Neither takes the other's word.
A confirmation somebody can act on.
The order lands in the system your team already works from, in the shape it expects.
And when it goes wrong.
A price that moves mid-transaction, a last one that goes while the agent decides. Each has an answer written down.
Choose what suits you
Start as you're meant to go on.
Derwentwater Launch Company
Cheese Deli
Sales that complete while nobody is in.
An agent can buy at four on Sunday, within the rules you set, and the order reaches your system before anyone looks.
The rules are set once. Selfe holds to them; anything uncertain waits for your team.
The result is a real sale for someone with a real need, not an automated guess.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
The request behind your booking button is what matters.
A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step.
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Someone asks for a dog-friendly stay in October. What happens next?
A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for.
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How much does an agent need to know before it can buy?
Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three.
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Can an AI agent really complete a sale or booking?
Yes, where your connected systems and rules allow it. Selfe checks live availability and terms, takes authorised payment through your existing provider, and writes the order or booking into the system your team already uses. Anything outside your rules stops before it commits.
Ask us directly