Sealed with a click, not a kiss.
The money lands in the system you already run, on your prices and your terms. The sale completes where the asking happens, and it arrives the way it always did.
Selfe takes the sale on your terms, so being picked by an agent actually turns into getting paid.
Not fewer. Better matched
Found, matched to a search, shortlisted, bought. Each step measures you against what somebody actually wants, so the ones that reach the end are the ones you genuinely suit rather than the ones you paid to reach.
Everything an agent found before it asked anything specific. It is the widest this number ever gets and the least it tells you, because being found and being chosen are two different things.
Getting chosen only counts when the money arrives.
An agent has picked you, and four things have to hold at the same moment. The thing is there to be sold, in that size or on those dates. The terms are yours, the price, the deposit, the delivery and what it takes to call it off. The money moves safely, with proof that whoever spent it was allowed to. And the confirmation arrives where your team is already looking.
Your Selfe checks all four before it commits to anything, and refuses a sale rather than promising something you cannot honour.
None of it is visible when it goes right, which is the only acceptable outcome for the part where the money moves.
What you get.
The sale completes on your terms, in the system your staff already read on a Friday.
Orders and bookings.
Every sale an agent brought you, arriving in your own system with the terms set.
Your own systems.
Your booking engine, your commerce platform, your payment provider. Selfe sells through them rather than beside them.
Reasons cited.
Why you were picked, in the agent's own words. The closest thing to being told what works.
Attribution.
Which surface each sale came through, so the ones worth keeping are obvious.
Conversion.
Where agents got to and where they stopped, from the first question to the money moving.
System health.
Your booking or commerce system watched both ways, so nothing is sold against a dead one.
Tractors & Cream
Adventure Patch
Your booking system gains a kind of customer it has never had.
Your Selfe adds the part that deals with an agent. It checks what the agent is allowed to spend, agrees your terms on your behalf, and hands the sale over in the shape your system already expects.
Same rates, same confirmation, same reconciliation on a Friday.
What widens is who is able to buy from you, which becomes anything asking on somebody's behalf, at any hour, with nobody on your side of it.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What is a Selfe?
Your business's own AI agent, adapting you to the new world of agentic commerce. It knows what you sell, answers for you when AI comes asking, and can take the sale on your terms. Every business that connects gets one, and it runs on the systems you already have.
Ask us directly