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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about youOn-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely./agentic-commerce/readiness-scan
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Get started

Three ways to start.

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HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

What you get

A playbook that's actually yoursA playbook that's actually yours.Understanding agentic commerceNot just AI. Agentic commerce.Ready for agent-to-agentBuilt for agent-to-agent, not just chat.Seeing what's really going onWhat's really going on, not a black box.Better every quarterBetter every quarter, not just once.

The ten weeks

Where you startStart with the honest version.Plugged inEverything you run, connected.What good looks likeYour judgement, written down.Let it runReal questions, real sales.You take the keysTen weeks on, it's yours.
The programme

The programme

The Guided cohort, ten weeks.

Guided

The buyability check.

Ready or not, here AI buys

In a few minutes you find out whether an agent could actually transact with your business today. Which is a different question from whether it can find you, and it usually has a different answer.

  1. Discoverability

    Whether anything at your address answers a question put by an agent at all. Robots.txt rules an AI crawler can actually read, a sitemap it can walk, DNS records that name you for AI discovery rather than leaving it to guess.

    See how →

  2. Content Accessibility

    Whether what you publish can be read as content rather than only as a page. Markdown on request, not just HTML built for a browser and a pair of eyes.

    See how →

  3. Bot Access Control

    Whether the rules you have written are the rules being followed. AI bot entries in robots.txt, Content Signals, Web Bot Auth, so an agent that should be let in is, and one that should not is not, provably rather than on trust.

    See how →

  4. Protocol Discovery

    Whether another agent can find out how to deal with you directly. An MCP server card, A2A discovery for agent-to-agent trade, Agent Skills, WebMCP, an API catalog, OAuth's own discovery endpoints, ARD. Seven different things, and most sites answer none of them.

    See how →

  5. Commerce

    Whether a transaction could actually complete once everything above has said yes. x402, MPP, UCP, ACP, the protocols that move the money rather than describe it. Almost nobody passes this one today, Selfe included until it is connected.

    See how →

The leaderboard.

Where businesses stand.

Real businesses, checked on the same four things, ranked by score.

  1. 1selfe.ai Partly agent-ready74/100
  2. 2theatrebythelake.com Basic web presence17/100
  1. 3underscar.co.uk Basic web presence12/100

Most of this turns green the week you connect.

Nearly everything the scan checks for is infrastructure rather than effort: the files that introduce you, the rails that let an agent read a real price, the proof that stands behind your name. Your Selfe publishes all of it, off the systems you already run.

So a low score is a connection, not a rebuild. Nothing moves, nothing is retyped, and your site carries on exactly as it is. Run the scan again the day you go live and see for yourself.

Three ways in, below. What changes between them is how much of the first few weeks you want us doing, not what you end up with. The scan is free whichever you pick, and it never transacts: it goes as far as the last step and stops.

Three ways to get started.

Set up Selfe yourself, talk through a more complex setup, or build with us over ten weeks.

  1. Get started
    • Website
    • Booking system
    • Payment details

    from £129/month

    Self

    Run the free readiness check, then sign yourself up. No call required.

    Get started
  2. Let's talk it through.
    • Multi-site pricing
    • Custom booking rules
    • Payment routing

    from £549/month

    Assisted

    For larger or more complex businesses. We identify the setup work before you go live.

    Get started
  3. The cohort

    A dedicated milestone every week, until you're live.

    Week 1 of 10

    from £5,000

    Guided

    Ten weeks with us to build and learn agentic commerce properly. For enterprise, large curators, private deployments, or anyone who wants the deeper route.

    Guided

What the check does, and what it does not.

It checks the route an agent would actually have to use, without turning a free result into a sales call.