Well begun is half done.
The handover. Everything measured against where you started, the playbook settled, and you leaving able to change any part of it yourself without needing to pick up the phone to anybody about it.
Guided hands you the keys after ten weeks, running on judgement that's actually yours.
The platform behind this page.
You leave able to do it without us.
Week nine runs everything from week one again. The same scans, the same questions, the same competitors, and the same test of whether an agent can buy from you, so what you have to show for it is a difference rather than an impression.
Week ten is the handover. Where the playbook lives and how to change a rule. What a wobble looks like when it turns up and how to settle it. Which of the numbers are worth watching between one quarter and the next, and which are noise.
And then we go, which is the part that matters most. A programme you cannot leave is a subscription to a person, and the whole argument here is that the judgement ends up being yours.
What you leave with.
Week ten ends with things you own outright, rather than with a dependency.
The same scans, rerun.
Week one against week ten, same questions and same competitors, so what you hold is a difference.
The playbook, yours.
Every rule an agent is answered against, in a form you can change yourself without asking anybody.
The three numbers worth watching.
How often an agent buys, what it pays, and where the rest of them went instead.
A standing invitation.
A session each quarter if you want one, and nothing stops working if you never take another.
Tractors & Cream
Ye Olde Friars
Your own team gains the ability to change it.
A playbook nobody in the building understands is a playbook that goes stale the week somebody leaves.
What weeks nine and ten add is the handover. Where each rule lives, what it does, what happens if you change it, and how to tell afterwards whether the change worked.
What widens is how long you can go without us, which we would rather was indefinitely.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
How much of our time does this take?
An hour a week for ten weeks, and some thinking in between that mostly happens while you are doing something else. Nobody is asked to clear a diary.