Turn interest into plans.
The best things in life are bookable.
Families can tell if an activity suits them while they are still deciding. Ages, weather, what to bring and where to meet.
Selfe makes those answers checkable, then lets an agent book from your live availability on terms you set.

Memento Park

Honister Slate Mine
Half the answer is on a laminated sheet by the door.
A family's AI assistant asks for something a seven and a nine year old can do on a wet Wednesday afternoon.
You could answer in seconds. The age rules, weather policy and meeting point are split between the desk, a sheet by the door and a forgotten frequently asked question.
An agent cannot check a rule it cannot reach. It plays safe, and the family gets sent to the museum.
What turns a maybe into a booking.
Most of what decides an activity booking is practical, and almost none of it is on the page.
Who it's for, and who it isn't.
Minimum ages, how hard it is, whether a teenager and a grandparent manage the same one.
Departures, and the spaces on them.
Which sessions run, how many places remain, and how late one can still be taken.
Boots, meeting point, and how long.
The practical half, settled before anybody pays rather than in the car park.
Places taken rather than held.
An agent books and pays, and the places go straight on the manifest instead of melting away on Friday.
Choose what suits you
Start as you're meant to go on.
One page of yours, and what came off it
A sentence you wrote about the weather policy, and the fact an agent can act on, side by side with the page it was read from and how sure of it your Selfe is. Nothing on the page changes.
Your words on the left; one usable fact on the right. It keeps the source, read time and confidence, so every answer can be traced.
From the Insights feed
Worth reading next
The latest on how AI agents actually work, written as it happens.

The request behind your booking button is what matters.
A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step.
Learn more
Someone asks for a dog-friendly stay in October. What happens next?
A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for.
Learn more
How much does an agent need to know before it can buy?
Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three.
Learn more
Booked in March for August.
People wait when the practical questions have no answer. They plan around the uncertainty and book at the last minute, if at all.
Your Selfe answers while the outing is still being planned, so an agent can book from live availability. You see demand and take payment earlier, and can staff for what is actually coming.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free buyability check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The bootcamp
Buyable in four weeks. Dialled in over eight.
WK 1 · Fit
from £5,000
Selfe-Made
Twelve weeks with us, and we do the work while you learn to run it. Ten places a cohort, built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Selfe-Made
What happens when we cancel for the weather?
Your published terms apply before anybody books. An agent checks operating conditions, minimum numbers, seasonal dates, changes and refunds before it commits. If a decision still needs your judgement, Selfe escalates it instead of promising the activity will run.
Ask us directly