The best things in life are bookable.
Families find out if it is right for them while they are still deciding. Ages, weather, what to bring and where to be, all answered before anybody has committed to anything.
Selfe connects your tickets to the AI agents people increasingly use to choose and buy.
Memento Park
Honister Slate Mine
Half the answer is on a laminated sheet by the door.
A family's AI assistant goes looking for something for a seven and a nine year old on Wednesday afternoon, and it might rain.
You could answer that in ten seconds standing at the desk. Everything it needs you know, and most of it you have written down at some point, on the sheet, in your head, and halfway down a page of frequently asked questions.
None of it is anywhere an agent can reach at the moment it is asking, and anything an agent cannot check it treats as a no.
So the family gets sent to the museum, because the museum is the safe answer when nothing else can be checked.
What turns a maybe into a booking.
Most of what decides an activity booking is practical, and almost none of it is on the page.
Who it's for, and who it isn't.
Minimum ages, how hard it is, whether a teenager and a grandparent manage the same one.
Departures, and the spaces on them.
Which sessions run, how many places remain, and how late one can still be taken.
Boots, meeting point, and how long.
The practical half, settled before anybody pays rather than in the car park.
Places taken rather than held.
An agent books and pays, and the places go straight on the manifest instead of melting away on Friday.
One page of yours, and what came off it
A sentence you wrote about the weather policy, and the fact an agent can act on, side by side with the page it was read from and how sure of it your Selfe is. Nothing on the page changes.
Your own words on the left, and the one fact that came off them on the right. It carries the page it was read from, when, and how sure of it your Selfe is, so nothing is left unsourced.
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The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Booked in March for August.
People wait because waiting is what you do when nobody can answer you yet. The questions sit unanswered, the trip gets planned around them, and the booking falls to the week before, if it happens at all.
Your Selfe answers them while somebody is still excited about the whole idea, and that moves the booking forward by months. Staff you can roster against a season you can already see, money in before the costs go out, and a drop out rate that falls the further ahead people commit.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What happens when we cancel for the weather?
Your own terms decide it, and they were published before anybody booked. What runs in what conditions, what needs a minimum number and what stops for the season are facts an agent has to read before it commits, so nobody has agreed to something on the understanding that it always goes ahead.
Ask us directly