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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

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HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

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Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

Know who you're dealing with.

Do take our credentials for it.

Before an agent commits anyone, both sides can verify the identity, authority and evidence behind the request. Each resolves to a signed record, not an assertion.

Selfe carries your credentials so an agent can check them itself, without a phone call.

See whether AI can buy from youJoin the next cohort

Eighteen claims, with their issuers attached

Each credential carries its issuer, when it was checked and a signature an agent can verify.

Each claim shows its issuer and date. Your own description is visible too, but it is not treated as independent proof.

Strangers can still say yes.

An agentic transaction asks for a decision at speed. There is real money, an unfamiliar caller and no person available to size it up.

Selfe checks the caller, what it may agree and the evidence behind the offer before the request reaches your systems. A failed check is refused and recorded.

You can accept a legitimate request without trusting a stranger on sight.

The checks before a request can commit.

Verifiable credentials.

Ratings, licences and accreditations signed by their issuer.

Both identities.

The business, the caller and the customer it represents.

Delegated authority.

The scope the agent may agree before you commit.

A right of refusal.

A failed check stops the request and records why.

Sorted before it lands.

Cloudflare stops ordinary nuisance; the rest is classified before anything answers.

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Credentials that travel with the deal.

Selfe turns a rating, licence or accreditation into a signed record an agent can verify in the moment.

Your existing certificate or scheme stays as it is. Its proof now travels with the offer, so a buyer can act without a phone call.

What do the credentials actually prove?

They show who issued a claim, who is making a request and what authority the agent carries. They make those things verifiable; they do not make an unsupported claim true.

Ask us directly