You have my word. And my credentials.
Both sides can check each other before anything happens. Identity, authority and evidence all resolve to something signed, so a deal between strangers behaves like one between people who have met.
Selfe carries your credentials so an agent can check them itself, without a phone call.
Eighteen claims, and who is standing behind each one
Accreditations held, checked and travelling with the sale, each carrying its issuer and its date. One opens on a signature an agent verifies itself, against a published key.
Eighteen claims about you and the body standing behind each one, with the date it said so. Your own word is on the list too, and it is the line an agent has least reason to take as read.
Two strangers, one deal, and no time to get acquainted.
An agent has never dealt with you. You have never dealt with it. Between you there is real money and no time at all to decide whether this should happen.
So everything either side needs to be sure about travels with the request. Who this is, what they are allowed to agree to, and what is true about the thing being sold, all of it signed and any of it refusable. Nothing is taken on faith, which sounds cold and is the opposite of it. It is what lets a business say yes to somebody it has never heard of.
Your Selfe puts your side of that forward and tests theirs, on every request, so nobody at your end has to size up a stranger at speed.
What travels with the request.
Every request arrives carrying its own evidence, so checking one does not mean asking anybody.
Verifiable credentials.
Your ratings, licences and accreditations signed by whoever awarded them.
Both identities.
Yours and the agent's, each resolving to somebody real, and which of you it acts for.
Delegated authority.
What the agent in front of you is allowed to agree to, visible before you agree.
A right of refusal.
Anything that fails a check is turned down on the spot, with the reason recorded.
Sorted before it lands.
Cloudflare turns away the volume nuisance, and what gets past is read before anything answers.
Ye Olde Friars
Visit Keswick
Your credentials gain a form that can be checked in a second.
What your Selfe adds is a signature. The rating, the licence, the accreditation, each one put into a form that holds up to being checked on the spot, by anybody, without a phone call to whoever awarded it.
The certificate on the wall stays on the wall, and the scheme you are a member of carries on meaning what it means.
Which is what lets a stranger hand money to a name it has only just read.
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Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
What is a Selfe?
Your business's own AI agent, adapting you to the new world of agentic commerce. It knows what you sell, answers for you when AI comes asking, and can take the sale on your terms. Every business that connects gets one, and it runs on the systems you already have.
Ask us directly