Good doesn't come as standard.
Weeks five and six, and the pair the whole thing is built around. Your ground rules, who you are for, how far your Selfe may go on its own and when it should stop and ask. Decided by you, and written down properly.
Guided turns your own judgement about your business into something your Selfe can run on.
These are the two you are paying for.
Everything before them gets your business into a shape that something can read. These two decide what it ought to say.
What always gets mentioned and what never does. Which line, room or table is worth the money and why. Who you are genuinely right for, and who is better off somewhere else. What an agent may be allowed to buy without anybody checking, where that limit sits, and which requests should always reach a person first.
None of that is technical and all of it is opinion. It is also the only thing your competitors cannot copy, because they do not have it and could not guess it.
You come out with a playbook nobody else has a version of, and with the reason behind every line in it, because you are the one who decided.
The playbook, written.
The rules that were always in somebody's head, written down where a machine can read them.
Ground rules.
What always gets said in your name and what never does, applied to every answer from then on.
Who you are for.
The people a line, a room or a table genuinely suits, so the match is made on fit and not on price.
The limit.
How far your Selfe may go alone, and which questions always reach a person before anything is agreed.
The reasoning, kept.
Why each rule is worded as it is, so somebody who was not in the room can change it safely.
What is already in your head gains somewhere to go.
You have held these opinions for years. Which room is worth the money. Who is going to enjoy it and who is going to complain. What you would never say about the place out loud even though it is true.
What weeks five and six add is somebody asking for them in an order, and writing them down in a form your Selfe can work to.
What widens is how much of your business survives being described by something that has never stood in it.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
How much of our time does this take?
An hour a week for ten weeks, and some thinking in between that mostly happens while you are doing something else. Nobody is asked to clear a diary.