Stand behind every sale.
A rising tide lifts all sellers.
Every seller answers in the same checkable shape, with your marketplace guarantee attached to the sale.
Selfe turns seller listings, reputation and stock into one standard, then lets an agent buy through you on your terms.
Your sellers wrote your catalogue.
Every listing was written by somebody else. One seller gives a synthesiser six hundred words and every socket; the next writes "vintage synth, works".
An agent cannot read between the lines. It puts forward the complete listing, not necessarily your best seller.
Your guarantee, the reason to buy through you, is usually buried in terms. Years of standards vanish at the moment they should carry the sale.
Every seller, held to one standard.
An agent judges your platform by its worst listing, so the standard has to be yours rather than each seller's.
Listings in one shape.
Whatever a seller types comes to a common form, so a thin listing does not drag the rest down.
The seller on the record.
Who they are, how long they have been with you, how fast they send and how often something goes wrong.
Your guarantee, travelling.
What you cover and who settles it, attached to each item rather than filed away under Terms.
One of a kind, handled properly.
Unique stock that sells once, so nothing is offered twice and nothing sits unseen.
One checkout, whoever sold it.
One counterparty for the agent whichever seller it came from, and the relationship stays yours.
Choose what suits you
Start as you're meant to go on.
Eighteen claims, and who is standing behind each one
Each is tied to its seller, issuer and date, so an agent can verify what the seller promises and what your marketplace guarantees.
Each claim shows its issuer and date. Your own description is visible too, but it is not treated as independent proof.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
The request behind your booking button is what matters.
A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step.
Learn more
Someone asks for a dog-friendly stay in October. What happens next?
A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for.
Learn more
How much does an agent need to know before it can buy?
Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three.
Learn more
Your smallest sellers become buyable.
The long tail is the stock an agent cannot safely put forward today. Four items, a one-line listing, no consistent record.
Selfe brings it to your platform's standard, so more of the catalogue is reachable without recruiting another seller.
The transaction still runs through you, on your terms, with your guarantee and fee intact.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free buyability check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The bootcamp
Buyable in four weeks. Dialled in over eight.
WK 1 · Fit
from £5,000
Selfe-Made
Twelve weeks with us, and we do the work while you learn to run it. Ten places a cohort, built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Selfe-Made
Do our sellers have to do anything?
No. Selfe reads what sellers already give you and brings thin listings up to your standard. They do not need new training or a separate onboarding process.