Safety in numbers.
Every seller on your platform answers in the same shape, and the guarantee you put behind them travels with each sale, so an agent buying from a seller with four items and no history is covered by exactly what covers your largest.
Selfe connects what your sellers list to the AI agents people increasingly use to choose and buy.
Your sellers wrote your catalogue.
Every listing on your platform was typed by somebody else. One seller writes six hundred words on a 1980s synthesiser and photographs every socket. The next puts "vintage synth, works" and a price.
A person browsing forgives all of that. They can look at the pictures, read between the lines and send a question if they are unsure. An agent takes whatever the seller typed, and buys from the one whose listing is complete, which is not always your best seller.
And the thing that makes your marketplace worth existing, that somebody stands behind the sale, is the hardest part of all to see from outside. Years of building that, invisible at the exact moment it would count.
Every seller, held to one standard.
An agent judges your platform by its worst listing, so the standard has to be yours rather than each seller's.
Listings in one shape.
Whatever a seller types comes to a common form, so a thin listing does not drag the rest down.
The seller on the record.
Who they are, how long they have been with you, how fast they send and how often something goes wrong.
Your guarantee, travelling.
What you cover and who settles it, attached to each item rather than filed away under Terms.
One of a kind, handled properly.
Unique stock that sells once, so nothing is offered twice and nothing sits unseen.
One checkout, whoever sold it.
One counterparty for the agent whichever seller it came from, and the relationship stays yours.
Eighteen claims, and who is standing behind each one
Accreditations held, checked and travelling with the sale, each carrying its issuer and its date. One opens on a signature an agent verifies itself, against a published key, so a claim is one seller’s to answer for rather than yours.
Eighteen claims about you and the body standing behind each one, with the date it said so. Your own word is on the list too, and it is the line an agent has least reason to take as read.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Your smallest sellers become buyable.
The top of your marketplace does well already. The range lives further down, in the sellers with four items and a one line description, and that part is invisible to an agent that has to be certain before it spends anything.
Your Selfe brings those up to where the rest of you is, and the long tail becomes stock an agent can actually buy. Every item you already list, reachable, without recruiting a single new seller.
All of it still runs through you, on your terms, with your guarantee behind it and your fee on it.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
Do our sellers have to do anything?
No, and the whole point is that they do not. Your Selfe reads what each of them has already given you and holds every listing to one standard, so a seller who writes four words about a product is brought up to the same shape as one who writes four hundred. Nobody has to be trained, chased or onboarded.