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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

The Buyability Bootcamp

Eight hands-on weeks. We do the work, then you run it.

Explore Selfe-Made →
Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

Check your buyability

See whether agents can find, choose and buy from you.

Check your buyability →

Built for places people book.

Bookings speak louder than words.

Selfe makes every dated, party-specific offer found, understood, trusted and paid for at your rates, in the system you already use.

Five trades, one shared need: an accurate answer when an agent asks.

See whether AI can buy from youThree ways to get started

Everything here exists once.

One Tuesday night in a particular room. A table for four at eight. Seat H12 on the fourteenth. A place on the ten o'clock departure.

Each is a distinct offer, on one date, for a particular number of people. An empty room on Tuesday cannot be resold on Wednesday.

An agent gets one attempt to establish fit, availability and terms. Selfe makes the answer available as it is asked.

Five trades, and the same thing has to hold in each.

The names change, but every transaction needs an accurate date, party size, suitability, terms and availability from systems built for people.

  1. Accommodation.

    A room is a different product on a Tuesday in October with a dog than on a Saturday in July.

    See how →

  2. Restaurants & pubs.

    The table, the area, the party size and when the kitchen stops serving all need a current answer.

    See how →

  3. Activities & tours.

    Weather, minimum numbers and seasonality need settling before anyone sets out.

    See how →

  4. Theatres & attractions.

    Seats and availability change with every performance, so the answer must be current.

  5. Groups & curators.

    Many places under one roof, or one name over many places. One connection lets every member answer with its own facts.

    See how →

Choose what suits you

Start as you're meant to go on.

Check your buyabilityJoin the Bootcamp

Three easy ways to get started, take your pick.

Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.

  1. Get started
    • Website
    • Booking system
    • Payment details

    from £129/month

    Self

    Simple. Free buyability check first, then sign yourself up, nothing on our side to wait for.

    Get started
  2. Let's talk it through.
    • Multi-site pricing
    • Custom booking rules
    • Payment routing

    from £549/month

    Assisted

    For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.

    Get started
  3. The bootcamp

    Buyable in four weeks. Dialled in over eight.

    WK 1 · Fit

    from £5,000

    Selfe-Made

    Twelve weeks with us, and we do the work while you learn to run it. Ten places a cohort, built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.

    Selfe-Made

Is this another booking channel?

No. A channel puts the guest inside its own marketplace and usually keeps the relationship. Selfe answers wherever the asking happens, then places the booking into your own system at your own rate. It adds a direct route rather than another destination you have to operate.

Ask us directly