Book a table properly.
Save room for the booking.
A Saturday table request gets a real yes or alternative, on the rules you set, rather than a phone number and a suggestion to try later.
Selfe reads availability and service details from the system you already use, then places the booking in it.
Casa Bella
Fellpack
Everything about you is reachable except the table.
AI can already describe a Friday night. The menu, reviews and opening hours give an agent enough to recommend you.
Then it asks for four at eight on Saturday. That answer sits behind a booking widget or diary an agent cannot operate.
The recommendation ends with a phone number. Some will call. Most will eat somewhere that can answer.
The table, and everything around it.
A table is not a slot, and most of what decides a booking is the part around it.
Availability by party size and time.
Not whether a table exists, but whether six at half seven works against your turn times.
Your place, your rules.
The round one for a birthday, the quiet end away from the door, the corner with room for a pushchair.
What comes out of the kitchen.
Allergens, the children's menu, the roast that stops at four, the kitchen closing before the bar.
Straight into your diary.
The table goes into whatever you use today, with deposits and no-show terms where you want them.
Choose what suits you
Start as you're meant to go on.
It settles the week and asks about the rest
Fourteen mentions picked up, eight claims backed, nine questions answered, none of which needed you. The handful it will not guess at (the dog policy two of your pages disagree on) come to you, and one press puts it back to work.
Routine work is already done. Only conflicts and unsupported claims reach this list, because your Selfe stops rather than guesses.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
The request behind your booking button is what matters.
A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step.
Learn more
Someone asks for a dog-friendly stay in October. What happens next?
A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for.
Learn more
How much does an agent need to know before it can buy?
Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three.
Learn more
You get picked for whatever makes you particular.
Six tables and a wood fired oven. The only kitchen for miles doing vegetarian food worth the drive. A garden that takes dogs, and a Sunday that runs until four. Each of those is a reason somebody picks you, and each is a fact your Selfe can be asked for directly.
So the people who wanted precisely that turn up, and they turn up knowing the high chair is there and the kitchen is still on at nine, which is the quiet half of a good evening.
Covers booked by people who came for what you are rather than for what was nearest tend to spend more and complain less.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free buyability check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The bootcamp
Buyable in four weeks. Dialled in over eight.
WK 1 · Fit
from £5,000
Selfe-Made
Twelve weeks with us, and we do the work while you learn to run it. Ten places a cohort, built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Selfe-Made
Will it give away a table we have not got?
It cannot offer what your diary does not have. Covers, sittings and service hours are checked when an agent asks, and an agreed table is written back like one taken through your existing booking flow. A request your rules do not cover comes to you.
Ask us directly