It takes two agents to tango.
Being named is the easy half. Ten sessions get you to the harder one, where a system asks yours directly and a sale completes without anybody having to be there.
Selfe is built for one agent buying from another, not just for a chat window.
The platform behind this page.
You end up transacting, not just appearing.
Most of what gets sold as AI readiness stops at being mentioned. A business turns up in an answer, somebody reads it, and the rest of the sale happens the way it always did.
The part that changes the numbers is the other one. An agent arrives at your address, reads your catalogue, checks that you are who you say you are, agrees your terms and pays you, and no person is involved on either side. That runs on published standards and it works today, and it is what the custom build plugs into.
Ten weeks is enough to get from one to the other, because the work is understanding what each step needs from you and then deciding what your Selfe is allowed to do at each one. The plumbing is already there.
What ready actually means.
Ready is four things at once, and being three of them is being none of them.
A front door that answers.
Something at your own address that replies to an agent and resolves to your business, not a page.
A catalogue, item by item.
What you sell coming back one thing at a time, with prices and availability attached.
Proof that holds up.
Ratings, licences and accreditations checkable on the spot, without ringing whoever awarded them.
A checkout with no page.
An agent assembling what it wants, accepting your terms and paying, with nobody watching.
Your rules, on all four.
Every one of them running to your playbook, so being ready never becomes being open to anything.
Derwentwater Launch Company
Adventure Patch
Your readiness gains a running order.
Anybody can list the four things a transaction needs. Knowing which one is actually stopping you, and what fixing it is worth against fixing the others, is a different matter.
What the ten weeks add is that ordering, taken off your own systems rather than from a checklist, so the effort goes where it changes something.
What widens is the range of things able to buy from you, which turns out to be most of the point of any of this.
From the Insights feed
Worth reading next
The latest on how agents actually work, written as it happens.
Can an agent actually buy from you?
The foundational question, answered plainly: what has to be true before an AI agent can complete a booking rather than just mention you.
Being found is not the same as being bought from.
An AI agent can mention your business and still never send it a booking. What closes that gap, and where most of the work actually happens.
Your booking button is not the point.
A link back to your site is not something an agent can act on. What it actually needs to make the booking happen itself.
Three easy ways to get started, take your pick.
Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.
- Get started
- Website
- Booking system
- Payment details
from £129/month
Self
Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.
Get started - Let's talk it through.
- Multi-site pricing
- Custom booking rules
- Payment routing
from £549/month
Assisted
For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.
Get started - The cohort
A dedicated milestone every week, until you're live.
Week 1 of 10
from £5,000
Guided
Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.
Guided
How much of our time does this take?
An hour a week for ten weeks, and some thinking in between that mostly happens while you are doing something else. Nobody is asked to clear a diary.