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The five pillarsFitBe known for what you're known for.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedAlways on it, never on its own.
AI DiscoveryAI SearchBe part of the answer.ResonanceSay what's actually being asked for.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce yourself properly.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.Agentic readiness scanSee if you're ready.
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Get started

Pick a way in.

Get started
HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

What you get

A playbook that's actually yoursA playbook that's actually yours.Understanding agentic commerceNot just AI. Agentic commerce.Ready for agent-to-agentBuilt for agent-to-agent, not just chat.Seeing what's really going onWhat's really going on, not a black box.Better every quarterBetter every quarter, not just once.

The ten weeks

Where you startStart with the honest version.Plugged inEverything you run, connected.What good looks likeYour judgement, written down.Let it runReal questions, real sales.You take the keysTen weeks on, it's yours.
The programme

The programme

Ten weeks, with us.

Guided

More on the way

Real marketplace examples are coming soon. Selfe is connecting real online shops next.

Get started with your own place
Vertical
Marketplaces

What's enabled

Own Site

  • Discoverability
  • Content Accessibility
  • Bot Access Control
  • Protocol Discovery
  • Commerce

The growth proof

More on the way, photo 1
More on the way, photo 2

Their Echo

An Echo isn't private, it's the published record an agent reads. More on the way's is being built now.

Coming soon

What they're known for

The gap between what's said and what's actually asked for, the same idea explained here.

Coming soon

Three easy ways to get started, take your pick.

Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click.

  1. Get started
    • Website
    • Booking system
    • Payment details

    from £129/month

    Self

    Simple. Free readiness check first, then sign yourself up, nothing on our side to wait for.

    Get started
  2. Let's talk it through.
    • Multi-site pricing
    • Custom booking rules
    • Payment routing

    from £549/month

    Assisted

    For larger or more complex places. Talk to us first, there's usually setup work a conversation surfaces before you're ready to go live.

    Get started
  3. The cohort

    A dedicated milestone every week, until you're live.

    Week 1 of 10

    from £5,000

    Guided

    Ten weeks with us, learning agentic commerce properly as you build it. Built for enterprise and large curators, private deployment if you need it, and open to anyone who wants that route.

    Guided