Agent-ready transactions
The journey from recommendation to a completed booking or order.
What has to be true for an agent to act, rather than merely send somebody back to a website.
Start here
Then follow the question.
- Your booking button is not th…
Your booking button is not the point.
A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step.
- Why 'available online' does n…
Why 'available online' does not always mean available to buy.
A practical distinction that holds in every sector: being listed somewhere, and being something an agent can actually complete a purchase against.
- A table for four at eight is…
A table for four at eight is not a search query.
A customer request contains the variables that determine whether an offer is possible. Treating it as a loose search loses the information needed to give a trustworthy commercial answer.
- A product page is not the pro…
A product page is not the product.
Ecommerce edition: variants, stock, delivery and returns, and what an agent needs from each before it will commit to buying.