How the score works
Marked on our own homework.
Every score on the Index comes from the same automated scan Selfe runs on itself — no manual judgement, no paid placement.
Four pillars, one question each
A venue's score is built from roughly twenty automated checks, grouped into four pillars — the same ones Selfe measures everywhere.
- Found
- Can an agent's crawler discover the site at all — robots access, sitemaps, basic structured data?
- Fit
- Once found, does the page describe what's on offer in a way a machine can parse — schema.org markup, clear availability signals?
- Trusted
- Are the identity and contact signals an agent needs to vouch for a booking actually present and consistent?
- Paid
- Is there a real, machine-reachable path from "found" to "paid for" — a booking engine an agent could actually drive?
How it's built
Each check reads something specific off the venue's own public site — a markup type, a DNS record, a booking-engine signature — and the finding shown on a venue's page quotes exactly what was found. Nothing here is inferred from a category or a name.
- 01
We scan the public site
The same scan Selfe runs on itself — no login, no manual review, nothing paid for.
- 02
Roughly twenty checks, four pillars
Found, Fit, Trusted, Paid — each one a real, quoted finding, not an estimate.
- 03
Ranked against the category
Every venue tested on the same checks, so the leaderboard means what it says.
No fee changes a score
The Index is not a directory listing and cannot be bought. Claiming a page tells us a venue wants a conversation about closing its gaps — it does not change the number, and a rescan is the only thing that ever will.
Check your own score