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The five pillarsFitBe known for what you actually do.FoundShow up when it matters.TrustedSay it. Then back it up.PaidGet paid, not just picked.MindedSomeone on your side, around the clock.
AI DiscoveryAI SearchBe part of the answer.ResonanceWhat you say. What's asked for. What's said about you.On-page searchHelp people find what they mean.AI SurfacesShow up in more than one place.Content architecturePut everything in its place.
RailsA2A discoveryIntroduce your business to an agent.Resource discoveryFound before anything asks.TrustKnow who you're dealing with.Agentic paymentsMove money safely.The buyability checkThe buyability check.

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HospitalityAccommodationEvery room, priced and open.Restaurants & pubsThe table, and the dog policy.Activities & toursWeather, seasons, start times.Theatres & attractionsSeats that expire at eight.Groups & curatorsMany places, one connection.
EcommerceBoutique & artisanSmall runs, and who made them.Own brandYour name on the thing itself.Multi-brand retailOthers' brands, your shop.Marketplaces & platformsSellers you do not control.
ApproachesSEOThe groundwork under all of it.AI AnswersBe named, with a reason.MCP ConnectorsInside the chat apps already.Direct salesCompared widely. Sold by you.Agentic salesIt buys, under a rule you set.

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Agentic commerceHow AI agents discover, compare and buy.Known and matchedWhat it takes for an AI to know a business, not just find it.Agent-ready transactionsThe journey from recommendation to a completed booking or order.Buyability and readinessA practical route from an agent-readiness finding to the next useful fix.
Trust and commerce dataThe information an agent can rely on when a recommendation becomes a commercial decision.Market surfaces and standardsHow businesses stay discoverable and actionable as agent-led commerce moves across new surfaces.Protocols and agent checkoutThe real plumbing under agentic commerce: protocols, credentials and payment.Ecommerce and product discoveryWhat makes a product buyable by AI, not just listed.
Hospitality and bookingsWhat makes a stay or a table bookable by AI.Future trendsWhat's settled about where agentic commerce is heading, and what's still genuinely open.Myth vs factClaims about AI and bookings, checked against what's true.GlossaryClear, plain-English explanations of every term and protocol that comes up across this site.

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Hospitality · Things to do

Keswick, ranked.

Every venue in Keswick we've scanned in this category, tested on the same checks across Found, Fit, Trusted and Paid.

How this is scored
31Venues tested
0Agent-ready
10Category average
16Best score

The leaderboard

Every venue in this category, scored on the same checks. The four pillar columns show where each one loses its points.

RankVenueFoundFitTrustedPaidScore
1Keswick School of Industrial Artkeswick-society-of-art.com40002516/100
2Keswick Athletic Clubkeswickac.org.uk40002516/100
3Tadasana Yoga & Therapiestadasanayogaandtherapies.co.uk40002516/100
4The Spa at Armathwaite Hallarmathwaite-hall.com40170014/100
5Lakeland Rowing Clublakelandrowingclub.com4580013/100
6Stuart McGlennon Photographylensdistrict.com4580013/100
7Beyond Fitnessbeyondfitnesskeswick.co.uk4080012/100
8Derwent Club Membersderwenthill.co.uk4080012/100
9Lake District Paddle Boardinglakedistrictpaddleboarding.co.uk4080012/100
10Rookin House Equestrian & Activity Centrerookinhouse.co.uk4080012/100
11The Crafty Baa Keswickthecraftybaakeswick.co.uk4080012/100
12Wild Sheep Distillerywildsheep.co.uk4080012/100
13Skiddaw Groveskiddawgrove.co.uk3580011/100
14Glenridding Public Hallglenriddingvillagehall.co.uk4000010/100
15Graphite Gallery Cumbriagraphite-gallery.com4000010/100
16Hemmingways Fishinghemmingwaysfish.co.uk3080010/100
17Trotters Worldtrottersworld.com3080010/100
18Castlerigg Stone Circleenglish-heritage.org.uk350009/100
19Lorton Tennis Clublta.org.uk350009/100
20Plattyplattyplus.co.uk350009/100

Where the category falls down

Each pillar averaged across all 31 venues. Trusted is the category's weakest, at 0/100.

Found
33
Fit
4
Trusted
0
Paid
2

What the scan keeps finding

The checks this category fails most often.

  1. 31/31Whether your address itself can be found by DNS, not just by crawling (DNS-AID)Found
  2. 31/31Whether a registry can find out what you actually do (ARD)Found
  3. 31/31Whether another agent can find yours and deal with it directly (A2A)Found
  4. 31/31Whether you say what your content may be used for, not just who may fetch it (Content Signals)Found
  5. 31/31Whether you can verify a bot is who it claims to be (Web Bot Auth)Found

How this is scored

Every venue here was scanned the same way — roughly twenty automated checks, grouped into the four pillars the table above scores. Nothing is modelled, weighted or paid for.

Found

Can an agent discover it at all?

Robots access, sitemaps, DNS records and the agent-facing manifests a registry reads before it ever fetches a page.

Fit

Can it tell what is on offer?

Structured data, machine-readable content and the tool surfaces an assistant connects to, rather than a page it has to scrape.

Trusted

Would it vouch for a booking?

A resolvable identity, signed claims and a documented way to ask permission — not just a name on a page.

Paid

Can it actually complete one?

A real, machine-reachable path from found to paid for: a booking engine an agent could drive and settle against.

  1. 01

    We scan the public site

    The same scan Selfe runs on itself — no login, no manual review, nothing paid for.

  2. 02

    Roughly twenty checks, four pillars

    Found, Fit, Trusted, Paid — each one a real, quoted finding, not an estimate.

  3. 03

    Ranked against the category

    Every venue tested on the same checks, so the leaderboard means what it says.

No fee changes a score

The Index is not a directory listing and cannot be bought. Claiming a page tells us a venue wants a conversation about closing its gaps; it does not change the number, and a rescan is the only thing that ever will.

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