Who It's For
Selfe serves different audiences in different ways.
Individual venues
Hotels, restaurants, bars, and experience providers.
What venues get
- An Echo (AI-readable identity)
- Connection to existing booking systems
- Bookable by AI agents
- Transactions complete in conversation
How to start
- Self-service onboarding
- We build the Echo
- Connect systems
- Go live when ready
Portfolios
Hotel groups, restaurant chains, and management companies with multiple properties.
What portfolios get
- Echos for every property, built at scale
- Portfolio-level dashboard
- Single integration, multiple venues
- Consistent quality across properties
How to start
- Talk to us about the portfolio
- Single technical integration
- Groundry builds Echos at scale
- Ongoing management and updates
Learn about portfolio solutions →
DMOs and tourism boards
Destination marketing organisations supporting their members.
What DMOs get
- Able to verify member venues
- Regional storytelling
- Make members bookable by AI
- Aggregate view of the destination
How to start
- Apply to become a Curator
- Define verification criteria
- Support member onboarding
- Issue Verifiable Credentials
Enterprise and tech partners
Large operators, travel platforms, and technology providers building on Selfe.
What enterprise gets
- Full API access
- Custom integrations
- Build Selfe into products
- Technical partnership
How to start
- Talk to us about the use case
- API access and documentation
- Technical onboarding
- Ongoing support
Not sure where to start?
Pilots are a good way to explore. We help figure out the right path.