Booking
A guest has a conversation. They find the right venue. They book. Done.
No "visit our website to complete your reservation." The transaction completes in conversation.
What guests experience
The guest asks an AI agent - ChatGPT, a venue's own GPT, or any agent connected to Selfe - for what they want:
"Find me somewhere special for our anniversary. June 15-17, somewhere romantic in Scotland."
The agent finds matches using Echo data - vibe, fit, attributes. It checks availability in real-time. It presents options with evidence:
"I found The Example Hotel - an intimate boutique in Edinburgh. Guests describe it as romantic and peaceful. Available at £250/night with free cancellation."
The guest decides:
"Book it."
Wallet notifies. Guest taps to authorise. Confirmation sent.
What agents can do
| Action | What it does |
|---|---|
| Check availability | See what's actually available for specific dates |
| Hold inventory | Reserve while collecting guest details |
| Complete booking | Process payment and confirm the reservation |
| Handle changes | Modify or cancel if plans change |
What venues experience
From the venue side:
- Booking arrives in the PMS like any other
- Guest has been matched to the venue's character
- Expectations are aligned before arrival
- Nothing different operationally
The guest was recommended because they're a good fit, not because the venue bid highest or gamed an algorithm.
The flow
| Traditional | With Selfe |
|---|---|
| Agent recommends | Agent recommends |
| "Visit website to book" | "Book it" |
| Guest navigates booking engine | Wallet notifies |
| Guest creates account | Guest taps to authorise |
| Guest enters details | Confirmation sent |
| Guest confirms |
Fewer steps. Higher conversion. Right-fit guests.
As trust in AI agents grows, the Wallet can support automatic authorisation up to a set limit—removing even the tap. The human stays in control of where that line is.
How it fits
Booking is the culmination of the four pillars:
- Known — Agent understands venue, matches to guest intent
- Trusted — Evidence backs the recommendation
- Connected — Live availability confirms it's possible
- Booking — Transaction completes
Each pillar builds on the last. Together, they deliver bookings.
Selfe Wallet
How guests authorise transactions across any AI agent.