What is Selfe?
Selfe makes venues bookable by AI agents.
How booking works now
When someone asks ChatGPT to find somewhere special for an anniversary, or asks Claude to book dinner, bookings happen. ChatGPT apps launched recently. This is already live.
AI agents are designed to give answers instead of lists. They figure out which place genuinely fits what this person needs, then recommend it with confidence.
For that to work well, agents need to understand venues properly, trust the information they're working with, and actually complete bookings. That's what Selfe enables.
The Echo
Selfe creates an Echo for each venue. An Echo is a structured, verifiable identity that AI agents can read, understand, and act on.
It's not a listing or a profile. It's the venue expressed in a form AI agents can work with. Think of it as the venue's representative in the AI world, responding to queries, always current.
Known
AI agents understand who the venue is. Not just that it exists, but what makes it distinctive, who it suits, who it doesn't.
Trusted
Claims are backed by evidence. Verified information from multiple sources gives agents confidence to recommend.
Connected
Plugged into existing systems for live availability and real-time data.
Booked
Transactions complete in conversation. Not just recommended, actually booked.
How agents make decisions
Good booking decisions need reliable information. AI agents weight certain signals highest: structured data, fresh information, consistency across sources, and the ability to act.
When a guest asks for "somewhere special for our anniversary dinner," the agent needs to:
- Understand what "special" means - not keywords, but the actual character and vibe of a place
- Find venues that genuinely fit - matched by who they actually are, not just what they claim
- Check availability - real-time, not cached data
- Complete the booking - in conversation, not a redirect to another site
Without an Echo, the agent guesses. With an Echo, it knows.
One setup, everywhere
Echos work across AI agents. ChatGPT, Claude, whatever comes next. One setup makes a venue bookable wherever AI agents operate.
Selfe is infrastructure, not an aggregator. Echos belong to venues. Think Shopify, not Amazon.