How It Works
Selfe creates an AI-readable identity for venues and connects it to the systems that power booking.
Agents and guests
Guests increasingly ask AI agents for help finding places. The agent does the searching, filtering, and recommending. If an agent can understand a venue and complete a booking, the guest never needs to visit a website.
For agents to do this well, they need structured information about venues and live connections to booking systems. That's what Selfe provides.
The Echo
An Echo is a venue's complete AI-readable identity. It captures:
Identity
Who the venue is, what makes it distinctive, who it suits.
Evidence
Proof that backs up claims. Verification from trusted sources.
Connections
Links to booking systems for live availability.
Actions
What agents can do: check availability, hold, book.
What agents can do
With an Echo, AI agents can:
- Find venues when guests ask for something they offer
- Understand them well enough to recommend accurately
- Check availability in real-time
- Complete bookings in conversation
The guest asks. The agent finds venues that fit. The booking completes.
Open standards
Selfe is the lead contributor to open specifications for AI-era hospitality. This means:
- Your data follows a public standard, not a proprietary format
- No lock-in—export anytime
- The ecosystem can grow beyond any single company
The specs define how venues are represented. Selfe runs the infrastructure that makes it work at scale. Echo is our implementation of these specs.