--- type: WebPage name: All mouth and a lot of trousers. id: "https://selfe.ai/your-selfe/trusted" url: "https://selfe.ai/your-selfe/trusted" publisher: "did:web:selfe.ai" description: "How Selfe ties each claim to evidence an AI agent can check, turning what you say about your business into something it can recommend." --- # All mouth and a lot of trousers. > How Selfe ties each claim to evidence an AI agent can check, turning what you say about your business into something it can recommend. AI agents can directly check the claims that decide whether they mention you or recommend you. Selfe makes the evidence part of the answer, and holds back what you would not stand behind. ## The proof is usually already there. Every business calls itself welcoming, high quality or good value. Those claims cost nothing to make, so an AI agent needs a reason to believe yours. The inspection date, accreditation, product certification, recent photograph and independent review often already exist. They just are not connected to the claims they support. Selfe makes those connections and flags anything still unsupported. You decide whether to prove it or stop saying it. ## What you get. Every claim published in your name, with evidence and a status an AI agent can check. **Verified share.** How much of your record is independently backed, and what still waits on evidence. **Sources.** Who supports each claim, when they said it and whether they are independent. **Credentials.** Ratings, accreditations and licences in a form an AI agent can verify. **Endorsed.** The destination bodies, inspectors and recognised schemes that put their name behind yours. **Disputed and unreviewed.** Contested or unchecked claims held back until you decide what happens next. **Ye Olde Friars** Keswick's own mint cake maker, connecting through its Shopify shop, via Visit Keswick. **Derwentwater Launch Company** The Keswick Launch boat trips on Derwentwater, now readable by an agent in real time, live pricing via FareHarbor, through Visit Keswick. ## Your reputation should arrive with the claim. An accreditation in your footer or a review on another site cannot help if the AI agent making the choice never sees it. Selfe sends the claim and its proof together. The reputation you have already earned becomes part of the recommendation, without another badge, review campaign or content project. ## Worth reading next The latest on how agents actually work, written as it happens. **The request behind your booking button is what matters.** A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step. **Someone asks for a dog-friendly stay in October. What happens next?** A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for. **How much does an agent need to know before it can buy?** Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three. ## How accurate is Selfe? Selfe does not present every claim as certain. Each important fact carries its source, freshness and confidence. When sources disagree or evidence is missing, it shows the gap and follows your rule. It can use the best-supported answer, hold it back or ask you. **Who owns what Selfe knows about us?** Your business data and the Echo built for your business remain available to you and can be exported. Facts taken from public or third-party sources remain attributable to those sources rather than becoming ours or yours by repetition. Nothing in the working record is hidden from you or held back if you leave. **What does Selfe do when it is not sure?** It stops and asks, showing the conflict, sources and decision required. Everything it settles alone is logged. Your answer can become a playbook rule, so the same uncertainty does not keep returning. **What is an outside agent allowed to access?** Only the facts and actions your Selfe publishes for that purpose. Your playbook controls what may be answered, quoted, held, booked or paid without asking you. The systems behind Selfe are not handed over to an outside agent, and a request beyond the permitted action is refused or escalated. **What if all of this looks different in a year?** The assistants and protocols will change. Your underlying record should not need rebuilding every time they do. Selfe keeps the Echo separate from any one channel and maintains the connections around it, so a new surface can read the same business instead of starting the work again. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.