--- type: WebPage name: The show must go on sale. id: "https://selfe.ai/solutions/theatres-and-attractions" url: "https://selfe.ai/solutions/theatres-and-attractions" publisher: "did:web:selfe.ai" description: "Selfe gives theatres and attractions this week's programme, the age guidance and the seats left when an assistant asks." --- # The show must go on sale. > Selfe gives theatres and attractions this week's programme, the age guidance and the seats left when an assistant asks. An agent gets this week's programme, age guidance and the seats that are genuinely left, rather than a season that ended months ago. Selfe reads the live programme and box office, then lets an agent book on terms you set. **Theatre by the Lake** Theatre by the Lake's own programme, now readable by an agent in real time, live seat availability via Spektrix, through Visit Keswick. **Keswick Alhambra** Keswick's own cinema, now readable by an agent in real time, live listings, seats and pricing via Savoy Oscar, through Visit Keswick. ## Right until the day it is wrong. An assistant asks what is on Friday, whether it suits a nine year old and whether three seats are together. A programme page can be accurate the day it goes up. Then the run changes, a matinee is added and the seats worth having go. If the answer is stale, you are missed or misquoted. Misquoted is worse. Someone arrives expecting a different evening. ## Every performance, sold as its own night out. A run is not one product, and the Thursday matinee has to be able to win on its own merits. **One entry per date and time.** Each performance held on its own, with its own cast, price and guidance. **Seats that are still there.** How many are left, whereabouts in the house they sit, and whether three of them are together. **Part of the whole day.** Where the curtain falls against dinner, the last train home, and what else is on that night. **The questions that decide it.** Running time, whether there is an interval, step-free routes, and where the hearing loop reaches. **Runs that end when they end.** It stops offering a run the day it closes and starts the next one the day it opens. ## Worth reading next The latest on how agents actually work, written as it happens. **The request behind your booking button is what matters.** A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step. **Someone asks for a dog-friendly stay in October. What happens next?** A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for. **How much does an agent need to know before it can buy?** Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three. ## Bought by people who were not looking for a show. People planning a break are sorting dinner, a wet afternoon and the evening before the train home, not searching for a show. With live dates, guidance and seats, an agent can add Thursday tickets while that plan is still open. You compete with an empty evening, not the theatre down the road. The sale comes through at your price, and the guest is yours to invite back. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## Can it sell a particular seat, or only say we exist? A particular seat, on a particular night, at the price your box office is holding it at. Selfe checks availability when asked, so a seat sold at eight is not still offered at five past. **Is this another booking channel?** No. A channel puts the guest inside its own marketplace and usually keeps the relationship. Selfe answers wherever the asking happens, then places the booking into your own system at your own rate. It adds a direct route rather than another destination you have to operate. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. **What does Selfe do when it is not sure?** It stops and asks, showing the conflict, sources and decision required. Everything it settles alone is logged. Your answer can become a playbook rule, so the same uncertainty does not keep returning. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.