--- type: WebPage name: "Straight from the maker's mouth." id: "https://selfe.ai/solutions/own-brand" url: "https://selfe.ai/solutions/own-brand" publisher: "did:web:selfe.ai" description: "Selfe gives own-brand sellers the signed, current product record an agent checks before buying from them." --- # Straight from the maker's mouth. > Selfe gives own-brand sellers the signed, current product record an agent checks before buying from them. When an agent looks for your product, it finds the account you stand behind and can buy from you, rather than a copy nobody has checked. Selfe makes that record current and checkable at your own address, then puts your checkout at the end of it. **Cranstons Cumbrian Food Hall** A Cumbrian food hall and deli, connecting through its own WooCommerce shop, via Visit Keswick. **Fultons Lakes Jewellery Works** A Keswick jewellery maker and manufacturer, connecting through its own online shop, via Visit Keswick. ## You wrote it once. Forty other people rewrote it. Your products are described in a dozen places you do not control. A stockist still calling the blue one teal. A marketplace entry typed in a hurry. A review site working from a press release. A campaign page you forgot was up. Every one of those is a version of you, and an agent takes whichever it can reach and check. So it quotes a price you stopped charging, promises a colour you never made or sends somebody to a stockist who dropped you. All in your name, and you are last to find out. ## One account of it, written by you. Everybody who resells you also describes you, and an agent has to choose which description to believe. **The definitive record.** Your account of every product you make, at your own address, signed and dated. **Everywhere you are repeated.** Stockists, marketplaces and the places you never signed up to, with what each is saying. **Corrections that arrive first.** Change a fact once and yours is the version carrying today's date. **What has drifted.** A discontinued line still being offered, a size chart from the old supplier, found and put in front of you. **Bought from you, not from a copy.** Your own checkout at the end of your description, so an agent that trusts it can pay you. ## Worth reading next The latest on how agents actually work, written as it happens. **The request behind your booking button is what matters.** A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step. **Someone asks for a dog-friendly stay in October. What happens next?** A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for. **How much does an agent need to know before it can buy?** Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three. ## You get to know who bought it. Sell through somebody else's shopfront and the sale is yours while the customer is theirs. You get an order number and payout, with nothing useful next spring. An agent that reaches your Selfe buys from you, at your price and on your terms. Afterwards, you know who bought it. The sale is one order. The relationship is the next. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## What happens when a stockist describes our product differently? Selfe does not remove a stockist listing. It publishes your dated, sourced record first when an agent checks a claim, so a retyped description does not become the version everybody repeats. **We already publish a product feed. Is this not the same thing?** A feed lists products to be indexed in bulk. An agent is usually deciding something narrower: whether one item fits, whether the claim holds up, what is in stock now and on whose terms it can buy. Selfe answers those questions one at a time from sourced, live facts. **How accurate is Selfe?** Selfe does not present every claim as certain. Each important fact carries its source, freshness and confidence. When sources disagree or evidence is missing, it shows the gap and follows your rule. It can use the best-supported answer, hold it back or ask you. **Who owns what Selfe knows about us?** Your business data and the Echo built for your business remain available to you and can be exported. Facts taken from public or third-party sources remain attributable to those sources rather than becoming ours or yours by repetition. Nothing in the working record is hidden from you or held back if you leave. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.