--- type: WebPage name: A rising tide lifts all sellers. id: "https://selfe.ai/solutions/marketplaces" url: "https://selfe.ai/solutions/marketplaces" publisher: "did:web:selfe.ai" description: "Selfe gives marketplaces one shape for every seller, with the guarantee you put behind them travelling with each sale." --- # A rising tide lifts all sellers. > Selfe gives marketplaces one shape for every seller, with the guarantee you put behind them travelling with each sale. Every seller answers in the same checkable shape, with your marketplace guarantee attached to the sale. Selfe turns seller listings, reputation and stock into one standard, then lets an agent buy through you on your terms. **More on the way** *(coming soon)* Real marketplace examples are coming soon. Selfe is connecting real online shops next. ## Your sellers wrote your catalogue. Every listing was written by somebody else. One seller gives a synthesiser six hundred words and every socket; the next writes "vintage synth, works". An agent cannot read between the lines. It puts forward the complete listing, not necessarily your best seller. Your guarantee, the reason to buy through you, is usually buried in terms. Years of standards vanish at the moment they should carry the sale. ## Every seller, held to one standard. An agent judges your platform by its worst listing, so the standard has to be yours rather than each seller's. **Listings in one shape.** Whatever a seller types comes to a common form, so a thin listing does not drag the rest down. **The seller on the record.** Who they are, how long they have been with you, how fast they send and how often something goes wrong. **Your guarantee, travelling.** What you cover and who settles it, attached to each item rather than filed away under Terms. **One of a kind, handled properly.** Unique stock that sells once, so nothing is offered twice and nothing sits unseen. **One checkout, whoever sold it.** One counterparty for the agent whichever seller it came from, and the relationship stays yours. ## Worth reading next The latest on how agents actually work, written as it happens. **The request behind your booking button is what matters.** A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step. **Someone asks for a dog-friendly stay in October. What happens next?** A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for. **How much does an agent need to know before it can buy?** Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three. ## Your smallest sellers become buyable. The long tail is the stock an agent cannot safely put forward today. Four items, a one-line listing, no consistent record. Selfe brings it to your platform's standard, so more of the catalogue is reachable without recruiting another seller. The transaction still runs through you, on your terms, with your guarantee and fee intact. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## Do our sellers have to do anything? No. Selfe reads what sellers already give you and brings thin listings up to your standard. They do not need new training or a separate onboarding process. **Does company size decide which route we need?** Complexity matters more than headcount. A large catalogue with standard rules may suit Self. A smaller business with several systems, approval layers or important exceptions may need Assisted or Selfe-Made. The route changes the help around the platform, not the platform you end up running. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. **What is an outside agent allowed to access?** Only the facts and actions your Selfe publishes for that purpose. Your playbook controls what may be answered, quoted, held, booked or paid without asking you. The systems behind Selfe are not handed over to an outside agent, and a request beyond the permitted action is refused or escalated. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.