--- type: WebPage name: Buy the AI agents. For the people. id: "https://selfe.ai/solutions/ecommerce" url: "https://selfe.ai/solutions/ecommerce" publisher: "did:web:selfe.ai" description: "Selfe gives ecommerce businesses product, stock and terms AI agents can check before buying through their existing systems." --- # Buy the AI agents. For the people. > Selfe gives ecommerce businesses product, stock and terms AI agents can check before buying through their existing systems. An agent already knows roughly what it wants. It chooses who to buy from on the account it can check. Selfe turns your product, stock and terms into that account from systems you already run. Price is part of that and it was never all of it. ## Everything here has an alternative. That might be the same jacket on forty other sites, described in the manufacturer's words. Or it might be something no-one else sells, measured against the nearest thing somebody would settle for. The item is not the decision. The agent is choosing who to get it from by what it can establish about each seller: whether the size is right, stock is real and the delivery promise holds. That is a contest you can win without being cheapest, when your facts survive a check. ## Four shapes of shop, and one test in each. Can an agent check the account of the item? What changes is who wrote that account and how much of it you control. **Boutique & artisan.** What it is made of, who made it and how few there are need to be facts, not atmosphere. **Own brand.** Your size chart, stock and delivery terms are the answer an agent checks. **Multi-brand retail.** What you add to manufacturer data makes the difference between a shelf and a recommendation. **Marketplaces & platforms.** Every claim needs an owner, so one bad listing is a seller's problem, not the platform's. ## Worth reading next The latest on how AI agents actually work, written as it happens. **The request behind your booking button is what matters.** A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step. **Someone asks for a dog-friendly stay in October. What happens next?** A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for. **How much does an agent need to know before it can buy?** Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three. ## Three easy ways to get started, take your pick. Whether you just want to get on with it or learn more about agentic commerce, there is a route to get started with Selfe that's just right for you. All you need to do is click. ## We already publish a product feed. Is this not the same thing? A feed lists products to be indexed in bulk. An agent is usually deciding something narrower. It needs to know whether one item fits, whether the claim holds up, what is in stock now and on whose terms it can buy. Selfe answers those questions one at a time from sourced, live facts. **What is a Selfe?** Selfe is the platform a business runs to be found, understood, trusted and paid by AI agents. It turns what your pages and systems know into facts an agent can check and act on, then lets the sale complete through the systems you already use and on the rules you set. **Our margins are thin. Does the transaction charge still work?** It depends on what you normally spend to create that sale. Compare it with the real acquisition cost: advertising, agency fees, marketplace commission, discounts and staff time. A customer who was already buying directly should not become a charged Selfe sale; the relevant comparison is the incremental sale Selfe created. **Is this replacing our website or SEO?** No. Your website still serves people and SEO still helps search engines find it. Selfe adds the sourced, current facts an agent needs to decide whether you fit and take the next step. It works from your existing site rather than rebuilding it. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.