--- type: WebPage name: "All roads lead to buy-ability" id: "https://selfe.ai/solutions/approaches" url: "https://selfe.ai/solutions/approaches" publisher: "did:web:selfe.ai" description: "The five different places a sale can now happen, and which part of Selfe does the work in each of them." --- # All roads lead to buy-ability > The five different places a sale can now happen, and which part of Selfe does the work in each of them. You may have arrived looking for one by name. They are five places a sale can happen. Selfe answers on every one from the same record, so a change made once holds everywhere. They are not separate products or connections. They are where your Selfe turns up. ## You do not get to choose where people find you. Someone asks an assistant. Someone else reads a cited AI answer, compares in a shopping surface, or sends an AI agent that can settle the sale in under a second. At some point, each reads your pages. You cannot know which door a buyer will use in advance. Anyone selling one as the answer is selling you a fifth of it. Selfe keeps one current record behind all five, so the answer does not change with the door it came through. That is the control you have. ## One Selfe, five ways to reach it. These are not separate products or connections. One current record turns up where the question gets asked. **SEO.** Your pages, read properly. A room description can yield eleven facts, so the page a person sees and the record an AI agent uses stay in step. **AI Answers.** Named in the answer, with a citation that shows the claim, its source, who backs it and when it was read. **MCP Connectors.** An existing assistant checks dates and price, then completes the booking without leaving the conversation. **Direct sales.** The sale completes inside the comparison surface and lands in your system at your own price, with your reference attached. **Agentic sales.** Asked, answered, checked, agreed and paid in under a second, end to end. The mandate says exactly what was allowed. ## Worth reading next The latest on how agents actually work, written as it happens. **The request behind your booking button is what matters.** A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step. **Someone asks for a dog-friendly stay in October. What happens next?** A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for. **How much does an agent need to know before it can buy?** Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three. ## Is this replacing our website or SEO? No. Your website still serves people and SEO still helps search engines find it. Selfe adds the sourced, current facts an agent needs to decide whether you fit and take the next step. It works from your existing site rather than rebuilding it. **Can an AI agent really complete a sale or booking?** Yes, where your connected systems and rules allow it. Selfe checks live availability and terms, takes authorised payment through your existing provider, and writes the order or booking into the system your team already uses. Anything outside your rules stops before it commits. **What if all of this looks different in a year?** The assistants and protocols will change. Your underlying record should not need rebuilding every time they do. Selfe keeps the Echo separate from any one channel and maintains the connections around it, so a new surface can read the same business instead of starting the work again. **What does Selfe connect to?** Usually your website, the system holding your calendar or stock, whatever takes payment and the important places where you are already listed. It only needs the connections required for the actions you choose to allow. If a system is not listed, we check the available connection before recommending a route. **Should we choose Self, Assisted or Selfe-Made?** Choose Self when the standard connections and playbook fit. Choose Assisted when you want us to check the setup or the systems are less straightforward. Choose Selfe-Made when the difficult part is agreeing custom rules across people, properties, products or approval layers. You end up on the same platform in all three. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.