--- type: WebPage name: Put your money where your agent is id: "https://selfe.ai/solutions/agentic-sales" url: "https://selfe.ai/solutions/agentic-sales" publisher: "did:web:selfe.ai" description: "How a sale completes on its own after somebody tells an AI assistant what they want, at your prices and inside limits you set." --- # Put your money where your agent is > How a sale completes on its own after somebody tells an AI assistant what they want, at your prices and inside limits you set. A customer tells an AI assistant what they want, and the sale completes at your price within the limits they set. Selfe agrees the terms, takes payment and puts the order where your team expects it. ## You get to decide what an agent may agree to. Autonomous purchase can sound like a loss of control. It is the opposite. A website accepts its published terms and tells you afterwards; an agent needs explicit permission first. The customer sets what their assistant may spend and on what. You set what Selfe will accept and on which terms. A sale exists only where those rules overlap. Each side proves its authority before anything happens. ## What has to be true before it completes. A sale between two machines only completes when each of them can check the other. **Permission, with a number on it.** What the customer allowed, up to what, and for how long. Checked before anything is agreed. **Terms agreed, not assumed.** Your cancellation policy, your deposit, your conditions, accepted explicitly. A yes on the record. **Proof going both ways.** Your credentials checkable in a second, and the agent's authority just as fast. Neither takes the other's word. **A confirmation somebody can act on.** The order lands in the system your team already works from, in the shape it expects. **And when it goes wrong.** A price that moves mid-transaction, a last one that goes while the agent decides. Each has an answer written down. **Derwentwater Launch Company** The Keswick Launch boat trips on Derwentwater, now readable by an agent in real time, live pricing via FareHarbor, through Visit Keswick. **Cheese Deli** A Keswick cheese shop, connecting through its own WooCommerce shop, via Visit Keswick. ## Sales that complete while nobody is in. An agent can buy at four on Sunday, within the rules you set, and the order reaches your system before anyone looks. The rules are set once. Selfe holds to them; anything uncertain waits for your team. The result is a real sale for someone with a real need, not an automated guess. ## Worth reading next The latest on how agents actually work, written as it happens. **The request behind your booking button is what matters.** A booking button helps a person start a journey. An agent needs to establish the terms of a specific request, know what it may do and carry the relevant context into the next step. **Someone asks for a dog-friendly stay in October. What happens next?** A dog-friendly stay in October sounds like a simple filter until an AI agent tries to act on it. What happens next depends on details a first-pass search never asks for. **How much does an agent need to know before it can buy?** Not everything. An AI agent working through a booking request doesn't need a business's full history, it needs the small number of facts that resolve the specific thing the person asked for. A page with forty things to say and none of them the right one loses to a page with three. ## Can an AI agent really complete a sale or booking? Yes, where your connected systems and rules allow it. Selfe checks live availability and terms, takes authorised payment through your existing provider, and writes the order or booking into the system your team already uses. Anything outside your rules stops before it commits. **What is an outside agent allowed to access?** Only the facts and actions your Selfe publishes for that purpose. Your playbook controls what may be answered, quoted, held, booked or paid without asking you. The systems behind Selfe are not handed over to an outside agent, and a request beyond the permitted action is refused or escalated. **What does Selfe do when it is not sure?** It stops and asks, showing the conflict, sources and decision required. Everything it settles alone is logged. Your answer can become a playbook rule, so the same uncertainty does not keep returning. **Do we keep our existing payment provider?** Yes. Selfe passes an authorised payment through the provider and account you already use. The mandate, agreed terms and confirmation travel with the transaction, while your existing provider continues to handle the regulated movement of money. **What stops something hammering our systems?** Requests reach Selfe through Cloudflare and are checked before anything is allowed near a booking or commerce system. Rate limits, identity checks and action permissions separate ordinary discovery from something attempting to transact. Your operational systems see only the requests that pass those controls. ## Act on this - [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan. - [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry. - [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size. - [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`. - [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.