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        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-agentic-commerce</loc>
        <lastmod>2026-09-14T14:56:37Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-an-agent-credential</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-an-ai-agent</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-an-echo</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-ap2</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-folio</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-groundry</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-mcp</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-structured-data-for-ai</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/glossary/what-is-ucp</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/hospitality-and-bookings/a-table-for-four-at-eight</loc>
        <lastmod>2026-09-14T14:56:37Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/hospitality-and-bookings/activities-and-tours-what-suits-who-actually-means-to-an-agent</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/hospitality-and-bookings/cottages-hotels-and-the-difference-agents-dont-care-about</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/hospitality-and-bookings/dog-friendly-stay-in-october</loc>
        <lastmod>2026-09-14T14:56:37Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/hospitality-and-bookings/restaurants-pubs-and-the-booking-that-isnt-just-a-table</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/hospitality-and-bookings/theatres-and-attractions-showtimes-casts-and-who-a-show-is-for</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/hospitality-and-bookings/what-a-room-rate-needs-to-say-that-a-listing-page-doesnt</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/how-much-does-an-agent-need-to-know</loc>
        <lastmod>2026-09-12T11:31:18Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/how-to-check-what-ai-is-already-saying-about-you</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/structured-data-explained-without-the-jargon</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/the-first-thing-an-agent-gets-wrong-about-your-business</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/the-new-shortlist</loc>
        <lastmod>2026-09-12T11:31:18Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/the-things-an-agent-cannot-guess</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/what-changes-the-moment-you-go-from-mentioned-to-shortlisted</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/what-it-means-for-an-ai-to-know-a-place-not-just-describe-it</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/what-it-means-to-be-found-by-an-agent-that-already-knows-the-person-asking</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/why-two-businesses-with-the-same-facts-get-different-recommendations</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/known-and-matched/your-local-knowledge-is-a-sales-asset</loc>
        <lastmod>2026-09-14T18:22:54Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/one-setup-every-surface-what-that-actually-requires</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/personal-agents-and-what-changes-when-your-customers-agent-already-knows-them</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/the-other-kind-of-agent-when-theres-no-chat-window-at-all</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/the-surfaces-where-agents-choose-and-buy</loc>
        <lastmod>2026-09-12T12:53:24Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/what-a-standard-actually-buys-you-over-a-one-off-integration</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/what-a-standing-agent-checks-that-a-one-off-chat-session-never-does</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/what-changes-when-chatgpt-can-check-out-directly</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/when-google-moves-closer-to-the-transaction</loc>
        <lastmod>2026-09-14T08:14:19Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/market-surfaces-and-standards/why-building-for-one-ai-platform-is-a-losing-bet</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/myth-vs-fact/a-lot-of-what-youve-heard-about-ai-bookings-isnt-quite-right</loc>
        <lastmod>2026-09-14T14:56:37Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/myth-vs-fact/ai-agents-will-replace-your-website-no-and-heres-what-actually-happens-to-it</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/myth-vs-fact/ai-can-just-read-the-page-you-dont-need-structured-data-we-tested-that-claim-it-</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/myth-vs-fact/being-mentioned-by-chatgpt-means-youre-winning-it-doesnt-and-treating-it-that-wa</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/myth-vs-fact/bigger-platforms-will-sort-this-out-for-us-why-we-dont-think-thats-coming-or-com</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/myth-vs-fact/just-add-a-chatbot-was-never-a-strategy-heres-the-argument-for-why</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/myth-vs-fact/this-is-years-away-we-saw-it-happen-to-a-business-last-month</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/a2a-explained-how-one-agent-proves-what-its-asking-another-to-do</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/agent-credentials-the-token-that-says-yes-actually-let-this-agent-buy</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/ap2-and-agent-payments-how-an-agent-proves-its-allowed-to-spend-on-someones-beha</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/holds-mandates-and-spend-limits-how-a-business-keeps-control-of-an-automated-pay</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/mcp-explained-what-it-actually-connects-and-what-it-doesnt</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/the-plumbing-behind-every-agent-purchase</loc>
        <lastmod>2026-09-14T14:56:37Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/ucp-and-the-checkout-handoff-what-changes-when-a-purchase-completes-inside-the-c</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/protocols-and-agent-checkout/what-a-checkout-api-call-looks-like-from-the-other-side</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/trust-and-commerce-data/the-agent-does-not-have-a-favourite</loc>
        <lastmod>2026-09-14T08:14:19Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/trust-and-commerce-data/trust-for-dmos-what-it-means-to-vouch-for-someone-elses-business</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/trust-and-commerce-data/what-an-ai-agent-checks-before-it-trusts-you</loc>
        <lastmod>2026-09-14T08:14:19Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/trust-and-commerce-data/what-happens-when-your-data-disagrees-with-itself</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/trust-and-commerce-data/what-makes-information-safe-enough</loc>
        <lastmod>2026-09-12T12:53:24Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/trust-and-commerce-data/what-verified-actually-means-source-by-source</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
    <url>
        <loc>https://selfe.ai/insights/trust-and-commerce-data/why-a-five-star-review-isnt-evidence-an-agent-can-use</loc>
        <lastmod>2026-09-14T18:36:09Z</lastmod>
    </url>
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