Selfe Labs

Explore our latest research, experiments, and innovations in AI-powered booking for hospitality.

Careful... your API is showing

Careful... your API is showing

MCP is everywhere right now. The protocol that lets agents talk to your systems. The thing that changes everything. So I went through the spec to see what it actually is, and the fanfare is wildly out of proportion to what it does. Standardisation is useful. But the hard problem in hospitality was never invocation.

Research
A2A: The forgotten protocol?

A2A: The forgotten protocol?

Agent-to-agent (A2A) communication is where venues become participants, not just data

Research

Making every place bookable with AI

Sign UpContact Us

Yond Group t/a Selfe

Kiln House, Pottergate Norwich, UK, NR1 1DX

No. 14180528 VAT: GB 437558170

© 2026 Selfe
Privacy PolicyTerms of Service