---
type: Article
name: "What happens when Google moves closer to the transaction?"
id: "https://selfe.ai/insights/market-surfaces-and-standards/when-google-moves-closer-to-the-transaction"
url: "https://selfe.ai/insights/market-surfaces-and-standards/when-google-moves-closer-to-the-transaction"
publisher: "did:web:selfe.ai"
description: "A timely, non-technical look at how the customer journey is shifting, and what it means for a business that isn't ready yet."
---

# What happens when Google moves closer to the transaction?

> A timely, non-technical look at how the customer journey is shifting, and what it means for a business that isn't ready yet.

**Not written yet.** This piece is announced but unpublished; there is no body to read.

## Act on this

- [Check whether an agent can buy from you](https://selfe.ai/agentic-commerce/buyability-check) — the free readiness scan.
- [Discover venues](https://selfe.ai/api/registry/discover) — `POST`, semantic browse across the registry.
- [Match a bookable answer](https://selfe.ai/api/registry/match) — `POST` with dates and party size.
- [Verify Selfe's identity](https://selfe.ai/.well-known/did.json) — `did:web:selfe.ai`.
- [Agent card](https://selfe.ai/.well-known/agent-card.json) — how to connect over A2A or MCP.