---
type: Collection
name: Selfe — what we publish
id: "urn:selfe:catalog:content"
url: "https://selfe.ai/.well-known/content-catalog.md"
machineCatalogue: "https://selfe.ai/.well-known/content-catalog.json"
publisher: "did:web:selfe.ai"
---

# Selfe — what we publish

> Everything Selfe publishes about itself, as documents an agent can read.
> The registry catalogue, which is about the venues Selfe makes bookable rather
> than about Selfe, is at [ai-catalog.md](https://selfe.ai/.well-known/ai-catalog.md).

- [Selfe's own record](https://selfe.ai/selfes/selfe.md) — what it is, who it suits, what it costs.
- [Questions people ask](https://selfe.ai/faqs.md) — 35 answers.

## Pages

> Every page also answers to `Accept: text/markdown` at its own address.

- [Fortune favours the buyable](https://selfe.ai/index.md)
- [No I in team, but there is a Selfe.](https://selfe.ai/about.md)
- [You can’t teach an old stack new tricks.](https://selfe.ai/agentic-commerce.md)
- [It takes two to transact.](https://selfe.ai/agentic-commerce/a2a-discovery.md)
- [Put your money where your mandate is](https://selfe.ai/agentic-commerce/agentic-payments.md)
- [Ready or not, here AI buys](https://selfe.ai/agentic-commerce/readiness-scan.md)
- [The right job finds the right tool](https://selfe.ai/agentic-commerce/resource-discovery.md)
- [Do take our credentials for it](https://selfe.ai/agentic-commerce/trust.md)
- [What AI doesn’t know can hurt you](https://selfe.ai/ai-discovery.md)
- [Ask and you shall be found](https://selfe.ai/ai-discovery/ai-search.md)
- [Don't put all your clicks in one basket.](https://selfe.ai/ai-discovery/ai-surfaces.md)
- [A place for everything. An answer for every place.](https://selfe.ai/ai-discovery/content-architecture.md)
- [Ask a silly question. Get a sensible answer.](https://selfe.ai/ai-discovery/on-page-search.md)
- [Get all three stories straight](https://selfe.ai/ai-discovery/resonance.md)
- [The proof is in the buying.](https://selfe.ai/case-studies.md)
- [Accommodation, proven.](https://selfe.ai/case-studies/accommodation.md)
- [Activities and tours, proven.](https://selfe.ai/case-studies/activities-and-tours.md)
- [Boutique and artisan, proven.](https://selfe.ai/case-studies/boutique-and-artisan.md)
- [Groups and curators, proven.](https://selfe.ai/case-studies/groups-and-curators.md)
- [Marketplaces, proven.](https://selfe.ai/case-studies/marketplaces.md)
- [Multi-brand retail, proven.](https://selfe.ai/case-studies/multi-brand-retail.md)
- [Own brand, proven.](https://selfe.ai/case-studies/own-brand.md)
- [Restaurants and pubs, proven.](https://selfe.ai/case-studies/restaurants-and-pubs.md)
- [Theatres and attractions, proven.](https://selfe.ai/case-studies/theatres-and-attractions.md)
- [Frequently answered questions.](https://selfe.ai/faqs.md)
- [Ready, Selfe, Go!](https://selfe.ai/get-started.md)
- [If you want your Selfe done right, do it with us](https://selfe.ai/guided.md)
- [It takes two agents to tango.](https://selfe.ai/guided/agent-to-agent.md)
- [Live and learn. In that order.](https://selfe.ai/guided/let-it-run.md)
- [All roads lead to your Echo.](https://selfe.ai/guided/plugged-in.md)
- [Practice makes perfect. Even after graduation.](https://selfe.ai/guided/quarterly.md)
- [Well begun is half done.](https://selfe.ai/guided/take-the-keys.md)
- [We open the bonnet. You keep the keys.](https://selfe.ai/guided/transparency.md)
- [The penny drops. On purpose, this time.](https://selfe.ai/guided/understanding.md)
- [Good doesn't come as standard.](https://selfe.ai/guided/what-good-looks-like.md)
- [Warts and all. On purpose.](https://selfe.ai/guided/where-you-start.md)
- [No two playbooks look the same. That's the point.](https://selfe.ai/guided/your-playbook.md)
- [The future's bright. The future's agents.](https://selfe.ai/how-agents-buy.md)
- [Knowledge is sales.](https://selfe.ai/insights.md)
- [Self, Assisted or Guided. Pick whichever fits.](https://selfe.ai/pricing.md)
- [There's no place like your home from home.](https://selfe.ai/solutions/accommodation.md)
- [The best things in life are bookable.](https://selfe.ai/solutions/activities-and-tours.md)
- [Put your money where your agent is](https://selfe.ai/solutions/agentic-sales.md)
- [Reading the room, not just the results.](https://selfe.ai/solutions/ai-answers.md)
- [All roads lead to buy-ability](https://selfe.ai/solutions/approaches.md)
- [Off the beaten track. On the shortlist.](https://selfe.ai/solutions/boutique-and-artisan.md)
- [Mind the gaps.](https://selfe.ai/solutions/catalogue-check.md)
- [A sale in the hand.](https://selfe.ai/solutions/direct-sales.md)
- [Buy the agents. For the people.](https://selfe.ai/solutions/ecommerce.md)
- [You're known by the company you keep. So are they.](https://selfe.ai/solutions/groups-and-curators.md)
- [Bookings speak louder than words.](https://selfe.ai/solutions/hospitality.md)
- [Safety in numbers.](https://selfe.ai/solutions/marketplaces.md)
- [Plug and play nicely with others.](https://selfe.ai/solutions/mcp-connectors.md)
- [Six of one. And a reason to pick you.](https://selfe.ai/solutions/multi-brand-retail.md)
- [Straight from the horse's mouth.](https://selfe.ai/solutions/own-brand.md)
- [Save room for the booking.](https://selfe.ai/solutions/restaurants-and-pubs.md)
- [The early bird catches the crawl.](https://selfe.ai/solutions/seo.md)
- [All the world's a stage. You've got more than one.](https://selfe.ai/solutions/theatres-and-attractions.md)
- [A little commission goes a long way.](https://selfe.ai/tools/ota-commission-calculator.md)
- [If it ain’t broke, connect it](https://selfe.ai/works-with.md)
- [All good things come in fives.](https://selfe.ai/your-selfe.md)
- [A Selfe's worth a thousand words.](https://selfe.ai/your-selfe/fit.md)
- [Nobody buys a best-kept secret.](https://selfe.ai/your-selfe/found.md)
- [Checks twice. Acts once](https://selfe.ai/your-selfe/minded.md)
- [Sealed with a click, not a kiss.](https://selfe.ai/your-selfe/paid.md)
- [All mouth and a lot of trousers.](https://selfe.ai/your-selfe/trusted.md)

## Businesses running on it

- [Tractors & Cream](https://selfe.ai/case-studies/accommodation/tractors-and-cream.md) — A Somerset farm café and glamping stay, connecting through ResNexus, the same adapter already proven end to end, live, on a real partner sandbox.
- [Memento Park](https://selfe.ai/case-studies/activities-and-tours/memento-park.md) — A Budapest open-air museum, connecting through FareHarbor, the same booking engine already proven live elsewhere.
- [Underscar](https://selfe.ai/case-studies/accommodation/underscar.md) — A Keswick spa hotel, now readable by an agent in real time, live availability and pricing via SuperControl, through Visit Keswick.
- [Laurel Bank](https://selfe.ai/case-studies/accommodation/laurel-bank.md) — A Keswick guest house, now readable by an agent in real time, live availability and pricing via ResNexus, through Visit Keswick.
- [Casa Bella](https://selfe.ai/case-studies/restaurants-and-pubs/casa-bella.md) — An Italian restaurant in Keswick, now recognised by an agent through OpenTable, via Visit Keswick.
- [Honister Slate Mine](https://selfe.ai/case-studies/activities-and-tours/honister.md) — Honister's mine tours, now readable by an agent in real time, live pricing via Fusemetrix, through Visit Keswick.
- [Theatre by the Lake](https://selfe.ai/case-studies/theatres-and-attractions/theatre-by-the-lake.md) — Theatre by the Lake's own programme, now readable by an agent in real time, live seat availability via Spektrix, through Visit Keswick.
- [Visit Keswick](https://selfe.ai/case-studies/groups-and-curators/visit-keswick.md) — The Keswick Tourism Association is becoming a Curator, verifying and connecting its own members so an agent can find and buy from any of them.
- [Fellpack](https://selfe.ai/case-studies/restaurants-and-pubs/fellpack.md) — A Keswick restaurant, now recognised by an agent through real-time table availability, via ResDiary, through Visit Keswick.
- [Keswick Alhambra](https://selfe.ai/case-studies/theatres-and-attractions/keswick-alhambra.md) — Keswick's own cinema, now readable by an agent in real time, live listings, seats and pricing via Savoy Oscar, through Visit Keswick.
- [Derwentwater Launch Company](https://selfe.ai/case-studies/activities-and-tours/derwentwater-launch.md) — The Keswick Launch boat trips on Derwentwater, now readable by an agent in real time, live pricing via FareHarbor, through Visit Keswick.
- [Derwent Water Marina](https://selfe.ai/case-studies/activities-and-tours/derwent-water-marina.md) — Watersports and moorings on Derwentwater, now readable by an agent in real time, live availability via Bookalet, through Visit Keswick.
- [Ye Olde Friars](https://selfe.ai/case-studies/boutique-and-artisan/ye-olde-friars.md) — Keswick's own mint cake maker, connecting through its Shopify shop, via Visit Keswick.
- [Adventure Patch](https://selfe.ai/case-studies/multi-brand-retail/adventure-patch.md) — An outdoor and adventure gear shop in Keswick, connecting through its Shopify shop, via Visit Keswick.
- [Cranstons Cumbrian Food Hall](https://selfe.ai/case-studies/own-brand/cranstons.md) — A Cumbrian food hall and deli, connecting through its own WooCommerce shop, via Visit Keswick.
- [Cheese Deli](https://selfe.ai/case-studies/multi-brand-retail/cheese-deli.md) — A Keswick cheese shop, connecting through its own WooCommerce shop, via Visit Keswick.
- [Viridian Gallery](https://selfe.ai/case-studies/boutique-and-artisan/viridian-gallery.md) — A Keswick art gallery, connecting through its own WooCommerce shop, via Visit Keswick.
- [Keswick Cottages](https://selfe.ai/case-studies/groups-and-curators/keswick-cottages.md) — A cottage agency representing around 94 owners around Keswick, connecting through its own booking system, via Visit Keswick.
- [Ashness Farm](https://selfe.ai/case-studies/accommodation/ashness-farm.md) — A farm stay near Derwentwater, now readable by an agent in real time, live pricing via ResNexus, through Visit Keswick.
- [Fultons Lakes Jewellery Works](https://selfe.ai/case-studies/own-brand/fultons-lakes-jewellery-works.md) — A Keswick jewellery maker and manufacturer, connecting through its own online shop, via Visit Keswick.
- [More on the way](https://selfe.ai/case-studies/marketplaces/coming-soon-marketplaces.md) — Real marketplace examples are coming soon. Selfe is connecting real online shops next.

## Writing

> All of these are announced but unwritten. Each is marked below.

- [Can an agent actually buy from you?](https://selfe.ai/insights/can-an-agent-actually-buy-from-you.md) — *not written yet*
- [Being found is not the same as being bought from.](https://selfe.ai/insights/being-found-is-not-being-bought-from.md) — *not written yet*
- [Your booking button is not the point.](https://selfe.ai/insights/your-booking-button-is-not-the-point.md) — *not written yet*
- [Someone asks for a dog-friendly stay in October. What happens next?](https://selfe.ai/insights/dog-friendly-stay-in-october.md) — *not written yet*
- [The first thing an agent gets wrong about your business.](https://selfe.ai/insights/the-first-thing-an-agent-gets-wrong.md) — *not written yet*
- [Nobody asked for you by name. You got the sale anyway.](https://selfe.ai/insights/nobody-asked-for-you-by-name.md) — *not written yet*
- [Your local knowledge is a sales asset.](https://selfe.ai/insights/your-local-knowledge-is-a-sales-asset.md) — *not written yet*
- [How much does an agent need to know before it can buy?](https://selfe.ai/insights/how-much-does-an-agent-need-to-know.md) — *not written yet*
- [A table for four at eight is not a search query.](https://selfe.ai/insights/a-table-for-four-at-eight.md) — *not written yet*
- [A product page is not the product.](https://selfe.ai/insights/a-product-page-is-not-the-product.md) — *not written yet*
- [The agent does not have a favourite.](https://selfe.ai/insights/the-agent-does-not-have-a-favourite.md) — *not written yet*
- [What an AI agent checks before it trusts you.](https://selfe.ai/insights/what-an-ai-agent-checks-before-it-trusts-you.md) — *not written yet*
- [The digital work you already pay for still matters.](https://selfe.ai/insights/the-digital-work-you-already-pay-for.md) — *not written yet*
- [Why 'available online' does not always mean available to buy.](https://selfe.ai/insights/available-online-is-not-available-to-buy.md) — *not written yet*
- [What happens when Google moves closer to the transaction?](https://selfe.ai/insights/when-google-moves-closer-to-the-transaction.md) — *not written yet*
- [The new shortlist.](https://selfe.ai/insights/the-new-shortlist.md) — *not written yet*
- [Three questions every business should ask about its AI readiness.](https://selfe.ai/insights/three-questions-about-ai-readiness.md) — *not written yet*
- [What we learned from testing real businesses in [area].](https://selfe.ai/insights/testing-real-businesses-in-area.md) — *not written yet*
- [The things an agent cannot guess.](https://selfe.ai/insights/the-things-an-agent-cannot-guess.md) — *not written yet*
- [What 'agent-ready' actually means.](https://selfe.ai/insights/what-agent-ready-actually-means.md) — *not written yet*

## Posture

> This is the descriptive layer and it is yours to read, cite and learn from.
> Attribute Selfe (`did:web:selfe.ai`). Live answers — trust, availability, price,
> the booking itself — are never baked into a document and are only ever answered
> live through the verbs.