Selfe-Made
The Buyability Bootcamp
AI agents choose where people buy and book. Being one of the places they can actually buy from is a decision you get to make this year.
Your Agentic Buyability, upgraded today. Dialled in over eight weeks.By week eight you're not just buyable to their AI agents. You've got your own, running things for you.
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Your own agent, running the playbooks day and night. Four of the five are Selfe, switched on from day one. This is the fifth, and it is the one the eight weeks are for.
Agents are buying already, and the standards are still being written.
That does not come round twice. The businesses AI agents learn to trust are the ones already in it while all this settles. The plumbing underneath is hard, and it changes most months, so keeping up with it is close to a full-time job. It happens to be our job, and eight weeks is how it stops being ours and starts being yours.
PMS providers update their APIs. Marketplaces change their rules. The protocols are still being written. Agents pick before people look.
Is this you?
- ✓You've got a catalogue or a calendar, and no idea what an agent makes of it.
- ✓You're keeping the booking or product system you already run, not replacing it.
- ✓Someone's told you to do something about AI, and it stopped there.
- ✓You want to be bought from this year, not understood next year.
- ✓You'd rather work it out alongside other businesses than alone.
Your Selfe in five parts.
Connect your Selfe and tune it to match your catalogue and your playbooks: turning up when an agent is looking, answering for you, backing it up, taking the money, and minding the rest.
Working software, live today.
Selfe creates an Echo that shows your best side to the world, so you show up wherever an AI agent is looking, not only where it already knows your name.
See how found works →Your Echo pulls together what you say about yourself and what everyone else says about you. That's how it knows what you're actually known for, and matches you to the right question.
See how fit works →A person browsing can fill in the gaps with intuition. An agent can't, it needs verified facts from sources it trusts. Your Selfe gives it exactly that, enough to make the call about you.
See how trusted works →Whatever you sell, from ecommerce to travel bookings, and whatever system you already use to record it, Selfe brings the money and the transaction straight to you.
See how paid works →Most of the time your Selfe works through everything on its own, quietly running through its playbook in the background. It only comes to you for the small decisions that actually need a human.
See how minded works →All five come with Selfe. Eight weeks buys our expertise and our time, and leaves you with a Selfe that is up and running on its own.
Three things, for eight weeks
Direct work with Selfe's own team, start to finish. We sit with you and get it configured properly.
Verified so their AI agents can act on you directly, with your own agent handling the playbooks day to day.
Full platform access at no cost while you're in the programme. Continue on whichever plan fits once you're through.
How this compares.
| Criterion | Selfe-Made | Selfe on its own | An agency | A new hire | Off-the-shelf AI |
|---|---|---|---|---|---|
| Playbooks built to your rules. Your rules, not the standard set. | yes | no | part | part | no |
| Done with you, not just for you. You watch every decision get made. | yes | no | no | part | no |
| Runs on the systems you already have. Your calendar, your stock, your money. | yes | yes | part | yes | no |
| Live before the peak weeks. Paid is week four, not week eight. | yes | yes | no | no | no |
| Yours to run afterwards. Nothing to renew, nobody to depend on. | yes | yes | no | part | part |
How it runs.
A quick, honest read on where you stand with AI agents today. It takes a couple of minutes and the number is yours either way.
Tell us about your business. Each cohort is kept small on purpose, so we can do the work with you rather than at you.
Quick wins from day one, then eight weeks of proper work alongside our team, on your real catalogue and your real booking system.
A higher score, and your own agent working the account day and night, so keeping it there is not a job you have to do by hand.
Before you apply.
- I'm not technical. Is that a problem?
- No. Our team handles the configuration. You bring the knowledge of your own business, which is the part nobody else has.
- What happens after the eight weeks?
- You move onto whichever Selfe plan fits, or you stop. It is yours to run either way, and there is nothing to renew.
- Do I need a booking or ecommerce system already?
- Ideally yes: something like Mews, Apaleo or Cloudbeds for venues, or your own storefront for ecommerce. If you are not sure what you have, ask when you apply.
- How many places are there?
- Each cohort is kept deliberately small so the work stays hands-on. Apply and we will tell you what is left.
Cohort one, open now.
Selfe is included free for the full eight weeks. Continue on a paid plan afterwards, at your call.
You go first. We get a case study with your name on it, you get the lower fare. A straight swap, and it only works once.
Grab your spot.
Three questions and your name. Every application gets read and answered, usually inside a week, and there is no call to sit through first.
Prefer to move at your own pace? Self-serve Selfe is here whenever you are ready, no bootcamp required.
Go to the platform →